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sábado, 2 de octubre de 2021
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viernes, 1 de octubre de 2021
POR CHARLY DE BALZAC
Luego de una extensa gira por diversas ciudades de Estados Unidos y un año y meses de pandemia reaparecen en vivo, la legendaria agrupación de rock mexicano : Víctimas del Doctor Cerebro para arribar al Teatro de la Ciudad Esperanza Iris, recinto de la Secretaría de Cultura capitalina, para celebrar sus 31 años de trayectoria artística con la presentación de su más reciente material discográfico Vienen las Brujas, el sábado 30 de octubre a las 19:00 horas.
En rueda de medios detallaron “Hemos hecho estos aniversarios durante todos los años, casi de manera ininterrumpida en teatros bien emblemáticos de la ciudad, somos muy amantes de estos recintos”, explicó el vocalista del grupo, Ricardo Flores Ávalos, mejor conocido como “El Abulón”, en conferencia de prensa desde el Foyer del recinto. Los creadores de himnos del rock nacional como El esqueleto, Brujerías, Marcianos y Ya tus amigos, entre otros, aseguraron que la velada musical ofrecerá un viaje en el tiempo a lo largo de su discografía para escuchar temas viejos y nuevas canciones como Frankestein, Alucinaciones y Chipunktle. Por su parte al recordar su trayectoria, el bajista de la agrupación Arturo Flores “Tuco”, resaltó que los teatros fueron los primeros espacios en los que se presentaron logrando un performance muy diferente, por lo que, en esta ocasión, pese a las limitaciones bajo el cumplimiento de las medidas sanitarias, que permitirán un aforo del 75 por ciento del recinto, el público podrá disfrutar de un espectáculo renovado.
Ante el recuento del cese de conciertos al inicio de la pandemia y el impacto de la misma hacia los artistas, “El Abulón” exhortó al público a acudir al concierto bajo el cumplimiento de todas las medidas sanitarias, que implican el uso obligatorio de cubrebocas, gel antibacterial y sana distancia, para “pasarla bien y tener contacto” después de mucho tiempo.
En compañía de Jesús Flores “Chipotle” (metales, teclado y voz), quien recientemente fue víctima del Covid-19, y también de los guitarristas Daniel Flores Ranas y Adrián Toussaint, “Tuco” y “El Abulón” resaltaron que estos 31 años de trayectoria han significado un aprendizaje constante y una renovación para mantener las raíces del grupo.
“El principal reto es reinventarse, tratar de seguir desarrollando la carrera de la banda y mantener cierto perfil en los shows, en el sonido, en los discos, en cada producción, el intento es que sea vigente”, expresó “Tuco”.
Actualmente Victimas del Doctor Cerebro se integra por Jesús Flores Chipo (metales, teclado y voz), Ricardo Flores Abu (voz, guitarra y sintetizadores), Arturo Flores Tuco (bajo), Daniel Flores Ranas (guitarra), Adrián Toussaint (guitarra) y Julián André (batería).
Víctimas del Doctor Cerebro presentará su nuevo disco Vienen las Brujas en el Teatro de la Ciudad Esperanza Iris, ubicado en Donceles 36, colonia Centro Histórico, cerca del Metro Allende, con una función única el sábado 30 de octubre a las 19:00 horas.
lunes, 27 de septiembre de 2021
Por Alberto Esteves Arreola
Los participantes serán reconocidos por sus soluciones innovadoras que abren más posibilidades para las empresas en México.
Ciudad de México a 27 de septiembre del 2021.- El 12 de noviembre dentro de la conferencia #SDI21MX se celebrará la premiación de los IT Service & Support Awards LATAM 2021. La postulación puede realizarse de manera personal o en equipo. Las inscripciones están abiertas hasta el próximo 30 de septiembre en el portal de BPGurus.
En su tercera convocatoria, estos premios buscan destacar los logros de los equipos brillantes y de los líderes que trabajan en la industria de Soporte Técnico y de Gestión de Servicios Digitales.
“BPGurus como único partner en Latinoamérica del Service Desk Institute, organización profesional mundial para quienes trabajan en la industria de soporte y servicios de TI, tenemos el objetivo de
promover el reconocimiento de las empresas y equipos mexicanos especializados en Service Desk, por lo que hacemos un llamado a todos los líderes en tecnología del país a participar y demostrar
la oferta de valor que ofrece su compañía”, destacó Mauricio Corona, Chief Transformation Officer y Board Member en el Service Desk Institute y Presidente de BPGurus.
La postulación puede realizarse de manera personal o en equipo. Las inscripciones están abiertas hasta el próximo 30 de septiembre en el portal de BPGurus
http://www.bpgurus.com/SDI21MX/pages/awards-sdi21mx/, donde podrá inscribirse, recibir los detalles de la convocatoria y enviar la información solicitada.
“Una vez revisada la evidencia, los participantes pasarán a una segunda ronda donde tendrán una presentación con el jurado, integrado por miembros del Service Desk Institute, que evaluará la excelencia, el profesionalismo y la innovación en la industria”, puntualizó el directivo.
Las categorías que están disponibles para este año son:
MEJOR SERVICE DESK: Compañía que refleje cómo su equipo trabaja en conjunto para
brindar un servicio de excelencia y demuestre el rol fundamental que desempeña el Service Desk para garantizar que se cumplan los objetivos de la organización.
LÍDER INSPIRACIONAL: Líder de equipo o un gerente del Service Desk que pueda demostrar que ha inspirado y motivado a un equipo para cumplir constantemente o superar los objetivos desafiantes con el fin de mejorar la calidad del servicio y la experiencia del cliente.
PROYECTO DE MEJORA DE SERVICE DESK: Empresa que entienda las necesidades de sus clientes, sus metas y objetivos, y pueden definir claramente el ciclo desde que comienza la interacción hasta su fin, identificando oportunidades y mejoras alineadas a las necesidades del negocio.
miércoles, 22 de septiembre de 2021
Mujeres Asesinas, una de las series más crudas e impactantes de la televisión, presenta la historia de mujeres que, después de haber sido víctimas de abuso y maltrato, descargan su ira y rencor cometiendo atroces asesinatos.
martes, 21 de septiembre de 2021
Ahora es Gloria Trevi, cinco personas màs y en directo su marido, a quienes el SAT ya acusó formalmente de grave Evasión Fiscal por 400 mdp. Nada los salva de ir a Proceso y posiblemente regresar a la càrcel en parejita. Ojalà y no sea así.
El escàndalo de artistas delincuentes es increíble y hasta dan pena. Cada día van saliendo a flote sus delitos, su falsa fama de honestos. Y aún faltan muchos usaron facturas falsas de empresas falsas para no pagar al SAT. Como lo hícieron Inés Gómez Mont, Laura Bozo. Esta trama ilegal, tiene pendientes nombres de conductores(as) de televisoras, inmiscuidos, actrices, actores, cantantes, gruperos, solistas y un montón de empresarios de supuesta honestidad, vivillos. Todos deberàn cumplir y pagar sea con dinero o con botellón, gracias al trabajo de Hacienda.
La Fiscalía General de la República, tiene ya una ficha contra la controvertida y rara cliente del Dr. Siquiatra, por este cuantioso fraude a la Nación, que, por cierto es un delito en categoría grave. Hay no solo càrcel sino multas varias
La denuncia por ambos delitos es directamente en contra del marido de la cantante e involucra a cinco personas que formarían parte de una supuesta trama ilegal, incluyendo a la del "Pelo Suelto" acusada también desde hace años de omitir la verdad ocurrida en el asesinato de su hija Dalai, en Brasil y de no dar explicaciones sobre el tema, que, aún la marca tan feamente en el sentido del terrible Karma. Ese nunca falla. Pone en Justicia cualquier injusticia. Y al que infringe, le regresa lo que merece.
lunes, 13 de septiembre de 2021
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Con “El sabor de una gran tradición cervecera” la marca resalta su sabor y calidad, demostrando que, a pesar del tiempo, la esencia de los recuerdos permanece.
Ciudad de México, a 13 de septiembre de 2021– Carta Blanca®, la cerveza icónica del norte de México que ha ganado terreno en el centro y occidente del país, lanza la campaña "El sabor de una gran tradición cervecera" con la que revive los recuerdos que pasan de generación en generación, al conservar su receta original desde el año 1890.
“Más que una cerveza, Carta Blanca® es el buen sabor de boca de los recuerdos que formamos al ser parte de las tradiciones de los mexicanos. Con esta campaña, destacamos la calidad que nos caracteriza, porque podrán pasar muchos años e ir y venir muchas modas, sin embargo, la esencia de los momentos permanece”, comentó Carlos Tamez Boughton, gerente de la marca.
A partir de este mes, se podrá encontrar en los diferentes puntos de venta el nuevo etiquetado de la cerveza con el que logran resaltar elementos de su característico logo. Además, como parte de la campaña, la marca lanzará merch oficial como hieleras vintage en Amazon y Mercado Libre, para seguir conectando de una forma nostálgica con sus seguidores.
La nueva imagen de la marca también se podrá ver en un spot, pieza central de la campaña en el que se reitera la permanencia del sabor tradicional de esta cerveza, siendo uno de sus puntos fuertes para continuar posicionándose como la favorita de los consumidores.
“Carta Blanca® es una marca orgullosa de su sabor y origen. Estrenamos nueva imagen manteniendo nuestra receta original y la alta calidad con la que hemos conquistado a muchas generaciones”, señaló Carlos.
Carta Blanca® ha ganado 20 premios internacionales como la Medalla de Oro de Munich y el Premio Le Monde París. A lo largo de sus más de 130 años de historia, ha sido clave en las innovaciones de la industria cervecera con contribuciones icónicas como la introducción de la corcholata, la caguama y más recientemente, la caguamita.
lunes, 6 de septiembre de 2021
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martes, 14 de enero de 2020
The range of brands on show at Neonyt is international. With brands including Kuyichi, Elements of Freedom and Rhumaa, this time the Netherlands are more strongly represented than at the last edition. And exciting brands from France, Peru, Portugal and Spain will also be showcased in large collective presentations.viernes, 26 de julio de 2019
In addition to marking the beginning of the international fashion show season, the high-profile Spanish fashion show brought together over 40 professional representatives of renowned fashion retailers and distributors, plus well-known media outlets from Europe, America, the United Arab Emirates and Asia. It also included two new fashion parades by emerging international designers as part of the Samsung Ego project.
The July 2019 event took place from 5th to 10th July at IFEMA and other venues around Madrid, and combined fashion parades and presentations by 42 leading designers and brands, attracting a total of 40,372 visitors. Once again, MBFWMadrid helped spread the world of fashion in all of its forms throughout the entire city, holding a diverse range of fashion parades and presentations at several Madrid landmarks, and bringing the world of fashion to everyone. MBFWMadrid in 2020 will take place from 23rd to 28th January and from 23rd to 28th June. |
MBFWMadrid, the Spanish design showcase organised by IFEMA, went further than ever before at its 70th event —which took place between 5th and 10th July at IFEMA Hall 14.1, and at other venues across the city — in its goal of internationalizing and bringing Spanish fashion design to the rest of the world. In total, the event attracted 40,372 visitors. Of those, 35,705 visited Hall 14.1 at IFEMA-Feria de Madrid — including fashion parade visitors, press, and Cibelespacio visitors —with a further 4668 people attending the shows and presentations that took place at various locations around the city.
In its second event of the year, the MBFWMadrid fashion show was again brought forward by two months to avoid a clash with other international fashion shows. This gave it time to further improve the quality of its programme, both in terms of buyers and attendees from the international press. In total, 29 international buyers and 12 international journalists attended this MBFWMadrid event, having been invited by the organisers. These included representatives from prestigious concept stores, such as Mytheresa and LuisaVia Roma; department stores such as Harvey Nichols Saudi Arabia, Lafayette France, Fenwick UK, Le Bon Marché France, Fifty one East- Darwish Luxury of Qatar, Tsum Russia and Ginza Holding of the United Arab Emirates, to name but a few. It also included prominent figures and influencers from around the globe, such as Derek Warburton, Hilary Alexander OBE and Jessica Michault, among others. This year’s fashion show also featured a selection of large international fashion publications, such as Vogue Runway, Vogue Italy, Vogue Russia, Hola Fashion UK, Millionair Mag, Forbes, Soedit and Miami’s Telemundo.
The event’s programme included 42 prominent Spanish brands and designers and three emerging international firms, all of which took centre stage in the Spanish fashion extravaganza over the six days of the event. July’s MBFWMadrid had some notable participants. Prominent names from the world of Spanish design were back again, including Palomo Spain, Devota&Lomba Maria Escoté, Maria Ke Fisherman and Oliva. Palomo Spain screened a documentary on 7th July, ending a day of fashion parades, and Maria Ke Fisherman put on a spectacular outdoor event showcasing her new collection at Toledo Bridge. Juan Carlos Pajares showed off his new collection at Jardines de Cecilio Rodriguez, a garden in Retiro Park, while Lexdeux presented its new collection at Central de Diseño in the Matadero Madrid Centre for Contemporary Creation. Devota&Lomba, Oliva and María Escoté, both returning to MBFWMadrid, chose the catwalks of IFEMA’s Hall 14.1 for their fashion parades. Juanjo Oliva and Devota&Lomba presented their collections in the Mercedes Benz room, while Maria Escoté’s collections were shown in the Bertha Benz room. Young talent is growing and becoming more international in outlook On Saturday 6th July, the fashion parades of Samsung Ego's young designers launched MBFWMadrid at IFEMA, with astounding creations by 9 emerging designers. Over the course of this event, Samsung Ego has grown and become more international as a platform providing support to innovation in fashion, with the intention of becoming an international benchmark. Alongside the domestic project that won the Spanish Samsung Ego Innovation Project's €10,000 grant, the event featured the collections of two international guests — VeniceW and Di Petsa — both leaders in innovation involving the development of new techniques in dressmaking, patterns, materials, staging and sustainable approaches. The participation of these two international brands led to a rise in the level of interest shown by fashion media and followers, as well as a jump in the platform’s quality as a benchmark for the best innovations in fashion. The winner of the Mercedes-Benz Fashion Talent award for the best Samsung EGO collection at the event was Dominnico, whose collection will be showcased at Mercedes-Benz Fashion Week in Tbilisi, Georgia. Madrid lives and breathes fashion Once again, MBFWMadrid extended the world of fashion in all its forms throughout the entire city. Madrid City Hall and the government of the Autonomous Community both lent their support to many of these initiatives, as did ACME (the Spanish Association of Fashion Designers) via its Madrid es Moda (Madrid is Fashion) programme. The government of the Autonomous Community of Madrid again contributed to disseminating fashion design and creation during the MBFWMadrid event. This time it supported two designers, Pedro del Hierro and Roberto Verino, who exhibited their designs in Real Casa de Correos at Puerta del Sol, which houses the government of the Autonomous Community of Madrid. This event was held during the afternoon of 9th July. Meanwhile, Madrid City Hall, as part of its Madrid Capital de Moda (Madrid Fashion capital, or MCDM) programme, was once again the driving force behind a series of fashion-related activities at various locations around Madrid, such as Maison Mesa’s fashion show held at the Circo Price theatre, Pilar Dalbat’s and Juan Carlos Pajares’ fashion shows at Jardines de Cecilio Rodríguez, Maria Ke Fisherman’s at the Toledo Bridge, and Lexdeux’s at the Matadero Central de Diseño. As has become the norm, a screen was set up in Plaza Margaret Thatcher, where the events of the 70th MBFWMadrid were displayed live. Tribute to Leonor Pérez Pita The memory and legacy of Leonor Pérez Pita — better known as Cuca Solana, and the event’s director for three decades — were ever-present at the event. She passed away in March of this year. Cuca was one of the leading figures in this industry. She had a great love for the industry, and spent a lifetime fighting for it to achieve the visibility and acclaim it needed. As a tribute to her legacy and dedication to this fashion show, two videos paying homage to her were shown. One was screened in the Mercedes-Benz room on Saturday 6th July, the opening day of the IFEMA fashion parades. The other — featuring testimonies from prominent figures in the world of Spanish fashion — was shown on Monday 8th July at the fashion show's Sushita Café, attended by designers and other professionals. L’Oréal Paris: 20 years of partnership with the fashion world The final flourish at this MBFWMadrid event was the L’Oréal Paris “Because you’re worth it” fashion show, hosted by the cosmetics brand with the support of IFEMA/Mercedes-Benz Fashion Week on Wednesday 10th July at 7pm. The event was an on-message celebration of the 20 years and 40 events covering its partnership with and unconditional support for the Spanish fashion world. It gathered together the winning designers and models of the awards for Best Collection and Best Model in each of the event's past years. New website and new app At the event, MBFWMadrid reaffirmed its commitment to new technologies. First, it created a new website, featuring a more attractive, eye-catching design keeping with the event's character. This has allowed it to maximise participation and interactions on web channels, mobiles and social media. Second, the event saw the launch of a new app, which allows users to experience the world of fashion wherever they may be. Handing over the baton of Mercedes-Benz Fashion Week Madrid Nuria de Miguel has been appointed to take over the leadership of fashion shows organised by IFEMA, MBFWMadrid and Mercedes-Benz Fashion Week Ibiza from Charo Izquierdo, who has decided to pursue new professional challenges. De Miguel has a wealth of professional experience in the field of fashion, dating back to 1991, when she began working for IFEMA as Head of Communications for the fashion shows that were being held at the time. In 1996, she began covering what was then known as Pasarela Cibeles, now Mercedes-Benz Fashion Week Madrid. Since then she has been at the helm of communications for this event, as well as of the fashion, beauty and lifestyle shows organised by IFEMA, providing her with a huge amount of expertise in this sector. Sponsors Once again, the latest MBFWMadrid has enjoyed the support of a number of brands as sponsors. A total of 20 well-known companies — leaders in their respective sectors — sponsored this event. Mercedes-Benz, L’Oréal Paris and Inditex were the lead sponsors; Samsung, Dyson, Royal Bliss, Iberia, Font Vella, Mó de Multiópticas and Grey Goose were sponsors, and Only YOU Hotels, Sushita Café, ESNE-Escuela Universitaria de Diseño, SFA-Spanish Fur Association, Distrito 41 and Bestway were partners. Lays Gourmet, HydraFacial, Anaconda and Xyon Revolution were also present at the event. In addition, Fashion Tv was once again the event’s official international television channel. |
sábado, 22 de junio de 2019
Ping-Pong
Joy in a Classical Chinese Sport
Li-Ning, the great icon of Chinese athletics, finds the inspiration for its latest collection in ping-pong—the timeless sport in which China holds a decades-long interest and passion, as well as a heritage of unmatched Olympic success. Regarded simply as a leisurely summer pastime in the West, table tennis, the Chinese national sport, commands a fervor greater than basketball, baseball, or soccer. For Spring/Summer 2020, Li-Ning delivers a collection of apparel, footwear, and accessories that pays tribute to ping-pong and elevates both of its understandings: the fun, uncomplicated activity as well as the high-stakes, high-tech Olympic sport that has the most participants of any in the world—and one in which China has won 28 of 32 Olympic gold medals since its introduction in 1988.The simple ping-pong polo informed the design direction of the entire collection, which offers easy shapes and voluminous silhouettes cut away from the body—effortless Li-Ning signatures. In achieving and perfecting this airy look, Li-Ning pioneered a set of new, ultra-lightweight fabrics, which comprised everything from coats and shirts to pants, shorts, and accessories. In its styling and colorways, the collection fused nostalgia and futurism to create a new look rooted firmly in the now.
Male models strode the runway in deconstructed, zip-away Mackintosh coats trimmed in contrasting piping and affixed with patches. They layered their paperweight anoraks in contrasting tones of khaki and yellow. And they wore infinite iterations of the oversize polo—short or long-sleeved, striped, patterned, patched, piped, open V-neck, or zip-neck with vintage-inspired circular pulls. The breezy look carried through to the women’s range: females wore long tennis dresses darted with contrast stitching, as well as zip-away track coats and waisted track dresses. And for all genders, Li-Ning reimagined its signature garment—the track suit—in a wild range of colors, materials, and techniques, each of them at home on the ping-pong courts of yesterday or today.
Across all apparel, Li-Ning made strong use of vintage-inspired graphics including repeating paddle prints, abstract collages, comic book sketches, and the critical number 11, which was assigned to Mr. Li during the 1984 Summer Olympics.
In footwear, Li-Ning boldly stepped into the decade with progressive silhouettes and fearless iterations of its classic styles. New this season, the sporty, comfortable, lace-up 001 OG is a modern interpretation of the first shoe Li-Ning designed and released in 1990. The lo-top Wave Vintage and the hi-top, Vibram-soled Wave Boot reimagine the classic Li-Ning court shoe for today, making use of innovative materials and electric colorways. The basketball-inspired 2020 Ace Low is a lo-top iteration of a fearless silhouette introduced last Fall; its evolution retains the same signature material textures and iconic multi-pod outsole. Finally, the wild Kuafa runner debuted with clashing colorways and an exaggerated, architectural heel detail—a testament to the creativity of Li-Ning.
Presenting for the second time at Paris Men’s Fashion Week, Li-Ning this season constructed an original show space inside the Lycée Turgot. Within the custom set, graphics from the collection adorned the hyper-color, multi-layer walls; a vast mirror-ball hung from the ceiling; and seating followed a maze-like format. Models walked the labyrinth to an eclectic soundtrack of obscure Chinese tracks, ’90s hip hop, and abstract Jazz, revealing the collection to a front-row crowd that included world champion skier Eileen Gu, Chinese performer Ayunga, singer Can Chengyu, and Lucas Jagger, as well as Mr. Li-Ning himself, who took in the show alongside his daughter Xiaoyan.
The show kicked off with the powerful debut of the Li-Ning’s first collaboration with Stefano Pilati and his progressive, Berlin-based contemporary label, Random Identities. Lights cut out and an army of models dressed all in black descended upon the show space wearing Pilati’s reinterpretation of Li-Ning’s Aurora 2019: a lo-top trail running night boot in triple black with a built-in LED light that functions at three settings (on, strobe, and intermittent strobe). As their feet flickered, the models carried black flags as a symbol of the cultural connections Li-Ning has made globally since its first fashion presentation in early 2018.
Of the collaboration, brand founder Stefano Pilati said: "Random Identities is a brand affirming equality intrinsically—creating synergies, learning processes, exchanging cultures, and, ultimately, shaping identities. I was introduced to Li-Ning in 2017, and I've enjoyed an extended period of observation, interaction, and an open exploration of possibilities. I discovered several styles—all of them unknown in the Western market—that I would find joy in adapting or re-styling through the Random Identities lens. The Aurora 2019 was our chosen style, and thanks to the openness and trust of the Li-Ning team, I can say I am very proud of the results. I am equally satisfied with our creative dialogue and working relationship. Which means this could be considered the beginning of something more."
2020 also marks Li-Ning‘s 30 year anniversary. In its first three decades, the brand has been driven by the limitlessness of the human body, while being rooted in and celebrating Chinese pride. Both of these recurring themes are evident in the Spring/Summer 2020 collection’s focus on table tennis, a sport in which the Chinese uniquely excel. “Each season at Li-Ning, we lead with imagination and innovation,” said founder Mr. Li. “At the same time, we see Li-Ning as a platform on which we can expose the world to facets of our culture. Ping-pong is our thrilling, fast-paced, energetic national sport, and we are so proud of our national teams’ achievements on the global stage. This collection is presented in tribute to this beautiful game.”
After a successful introduction in its home country at retailers like Lane Crawford, Li-Ning’s elevated runway collection, now in its fourth season, continues to expand its global distribution at a range of high-end retailers and specialty sneaker boutiques. Select stockists include: KITH, SSENSE, LN-CC, Slam Jam, END Clothing, Oki-Ni, Selfridges, and END Clothing to name only a few.
lunes, 11 de febrero de 2019
Thanks to the new dates, now opening the international fashion parade season, the event composed a higher quality programme of international buyers and press. Prestigious concept stores, together with outstanding figures and influencers from different parts of the world and a selection of top international fashion brands, took the starring role among the invited guests attending this event
This edition, which ran from 24 to 29 January at IFEMA and other venues in Madrid, brought together the parades and presentations of 43 leading creators and brands, and a total of 53,477 visitors
 The next MBFWMadrid edition will be held from 4 to 9 July 2019 |
Madrid, 11 February 2019. -With a fully satisfactory result and a significant qualitative leap in its internationalisation, the 69th edition of Mercedes-Benz Fashion Week Madrid has concluded. This great Spanish design event, organised by IFEMA, was held from 24 to 29 January at IFEMA-Feria de Madrid and other points of the city.
The event was once again held in January, at the head of the international fashion show calendar, allowing MBFWMadrid to continue progressing in its internationalisation and attract to the catwalk more than 40 international professional guests, representatives from prominent points of sale and fashion distribution outlets, as well as well-known European, American and Asian media. Prestigious concept stores such as Luisa Vía Roma or Farfetch, amongst others, along with prominent figures and influencers from different parts of the world, such as Derek Warburton, Hilary Alexander OBE and Jessica Michault, and a selection of the leading major international fashion brands, such as Vogue Runway, Vogue Italia, Vogue Russia, Hola Fashion UK, Marie Claire Turkey, Grazia Mexico, as well as CNN, and the Reforma daily newspaper of Mexico, took centre stage in the programme of guests attending this edition.
In its complete tour of Made in Spain, which was expanded to over six days this time around, MBFWMadrid hosted the presentation of collections from 43 leading creators and brands, which confirmed that current Spanish fashion is sophisticated, avant-garde, diverse and packed with new creative energy. The event attracted a total of 53,477 visitors in this edition.
Just as last July, this edition was opened by the young creators from Samsung Ego, who held their day of parades on 24 January in Hall 14.1 of IFEMA-Feria de Madrid. On the 25th, designer Ana Locking made way for the parades of established designers, who presented their collections both at IFEMA and other points of the city. On the 29th, collection presentations were held at different locations in Madrid, by direct invitation of the creators Pilar Dalbat, Carlota Barrera, Pilar del Campo and Maison Mesa.
Outstanding additions
The novelties of this edition’s calendar included the incorporation of renowned Spanish fashion names such as Roberto Diz, Brain & Beast, and Juan Carlos Mesa with his firm Maison Mesa, as well as young creators Beatriz Peñalver, Carlota Barrera and Pilar del Campo.
The Desigual fashion company held an original event to show the inspiration that has shaped its collection for the upcoming Spring/Summer 2019, entitled "Drive me to ...". Different characters took part in this event, conversing light-heartedly in pairs in the back-seat of a Mercedes-Benz Class A about a variety of current affairs. Fashion, art, the future and authenticity. Nathy Peluso (@nathypeluso) participated with Miranda Makaroff (@mirandamakaroff); Chenta Tsai(@putochinomaricon), with Topacio Fresh (@topaciofresh); Inés de León (@inesdeleon), with Brays Efe (@braysefe, and Charo Izquierdo, director of MBFWMadrid, with Guillem Gallego, marketing director of Desigual.
Singular scenarios
The calendar of this MBFWMadrid edition also included interesting innovations as regards the choice of new scenarios. Such was the case of Oteyza, who gave his performance at the Teatro Español; Moisés Nieto in the modernist building and headquarters of the IED in Calle Lara; Pilar Dalbat, in the Patio de Cristal in Plaza de la Villa; and Pilar del Campo, in the car park of Núñez de Balboa, amongst others.
The Ailanto and Pedro del Hierro parades were also held at Palacio de Cibeles, seat of the City Council of Madrid, on Saturday, 26 January, whilst the Angel Schlesser parade was held at the headquarters of the Community of Madrid on Sunday the 27th.
With all of these events being held on creation and the latest trends at various locations in Madrid, MBFWMadrid contributed once more to promoting fashion and its different manifestations throughout the city, as other big capitals regularly do during their fashion weeks. The support provided for the event by institutions such as the Community of Madrid and Madrid City Council through various initiatives, as well as ACME, through its Madrid es Moda programme, proved fundamental in enabling these activities to be held.
Meanwhile, MBFWMadrid sponsored the exhibition Las Costuras femeninas de la Moda de España (Female threads in Spanish fashion), organised by Agencia Efe and ACME, which was inaugurated in the same week as the catwalk. The exhibition features a photographic journey through Spanish fashion between 1930 and 2018, accompanied by timeless garments from Spanish designers and accessories such as jewellery, hats and shoes. It can be visited until 31 March at the National Museum of Decorative Arts in Madrid.
New Hall 14.1 architectural project
Another innovation of this edition of MBFWMadrid was the new architectural project for Hall 14.1, which garnered a favourable reception among visitors. The modern and attractive spatial project contributed a renewed atmosphere and warmth to the site, as well as a new configuration of spaces. Both catwalks have been maintained, although one of them does provide greater functionality by offering a multi-purpose approach and contemplating different stage designs. Cibelespacio, the stand area surrounding the two catwalks, also offered a new setup, including a new location for the "kissing”, as well as for press rooms and international buyers. Also, the backstage offered a more attractive look.
Influencers meeting
The MBFWMadrid catwalk and popular fashion app 21 Buttons promoted the influencer get-together Fashion Talks by 21 Buttons, which took place on Saturday 26 January with very high attendance. Pelayo Díaz, stylist, television collaborator and also influencer, acted as master of ceremonies and chatted about fashion with influencers in the sector Mery Turiel, Ana Moya and María Valdés. During the event, they talked about fashion, style and their points of reference, and created different proposals for new looks, with a selection of garments from companies participating in this edition of MBFWMadrid.
MBFWMadrid and its commitment to sustainability
MBFWMadrid maintained its commitment to sustainability in this edition. This edition’s backpack was made with fabric manufactured from recycled PET plastic bottles. 35 PET plastic bottles were used to make 1 kg of tissue.
Sponsorships
One more year running, the new MBFWMadrid edition had significant support from the sponsoring brands. In total, 23leading firms in their respective sectors, supported this event. Mercedes-Benz, L'Oréal Paris and Inditex were its main sponsors; Samsung, Dyson, Iberia, Royal Bliss, Cîroc, Font Vella and GHMumm were sponsors; and Only YOU Hotels, Santander Bank, Silestone by Cosentino, Kaiku Caffe Latte, ESNE, Spanish Fur Association, 21 Buttons and GPS Radar,collaborated. Also, present were Anaconda, IED Madrid, Lord Wilmore, Xyon Revolution - providing shoes for the team of catwalk attendants - and Rey Juan Carlos University. In addition, Fashion TV was once again the event’s international channel. |
miércoles, 26 de septiembre de 2018
THE TORTONA FASHION DISTRICT REASSERTS ITSELF AS
THE MOST ATTRACTIVE DISTRICT IN TOWN
Remarkable increase in the turnout of foreign visitors and insiders, which, compared with the
first 4-day edition of september 2017, has grown by +13%, a slight drop for italy -2%.
Overall, visitors have increased by 5% and are now more than 27.000.
WHITE closes its latest edition under the banner of enthusiasm and absolute dynamism, the 4-DAY edition of WHITE Milano, marks and important step forward in the further development of the tradeshow, with its formats and special projects in the Tortona Fashion District. Since its very onset, WHITE has always bet on the areas’ potential, and the figures show that it has won the challenge: 562 brands (out of which 375 Italian brands, 187 international brands) on show in four locations: Tortona 27 | Superstudio Più, Tortona 31 | Opificio, Tortona 35 | Hotel Nhow and Tortona 54 | Ex Ansaldo, on a fitted surface of approximately 22.000 square meters.
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