Madrid, 18 July 2018. –Mercedes-Benz Fashion Week Madrid, an event organised by IFEMA, had a great turnout for its 68th edition held from 6 to 11 July, at IFEMA-Feria de Madrid and other venues in the city. The grand Spanish fashion show assembled 47 outstanding Spanish creators and brands and, like last January's edition, was held on new dates, two months earlier than usual, kicking off the international calendar to boost the event's international projection.

At this edition, the first in its history held in July, the event recorded an attendance of 40,870. 36,217 of attendees visited hall 14.1 of IFEMA-Feria de Madrid - fashion show attendees, press and visitors to Cibelespacio-, and a further 4,653 people attended the shows and presentations held at various venues in the city.

These new dates gave the event greater international projection for its fashion shows, one of its priority objectives, and avoided coinciding with other fashion shows, thus attracting the interest of a greater number of buyers and foreign press. Specifically, this edition of the fashion show was attended by 40 international trade guests, representatives from top fashion outlets and distributors, and prestigious media representatives from Europe, America and Asia.

Samsung EGOs emerging talent opened the fashion show
As a new development, young talents from Samsung EGO were responsible for kicking off the fashion show programme in hall 14.1 on Saturday the 7th, with the presentation of Constanza+Lab, winner of the tenth edition of the Samsung EGO Innovation Project, which was followed by the creations of another eight young designers.

Other new features of this edition included the première of La Condesa in hall 14.1; the return to the general programme of the fashion parade of Roberto Torretta and Menchén Tomás; the return of Pedro del Hierro to IFEMA; the Palomo Spain parade after recently receiving the 2018 Who's on Next VOGUE award, and the Duarte and Juan Vidal fashion parades at the headquarters of the Madrid Regional Government.

Furthermore, MBFWMadrid presented an interesting off programme, which included the talk given by the prestigious journalist Jessica Michault, aimed at designers taking part in the fashion show, on the importance of digitisation in fashion to boost business and the internationalisation of its brands.

Furthermore, MBFWMadrid and IFEMA paid tribute to the journalist Jesus María Montes-Fernández, celebrating his 25 years in the fashion world supporting Spanish design and helping spread the Spanish brand throughout the world. More than 40 Spanish designers attended this famous professional's silver jubilee in the business.

MBFWMadrid's Sustainability Commitment
In this edition, MBFWMadrid went one step further in its commitment to Fashion with Sustainability by presenting, with the collaboration of its environmental sponsor Ecoembes, the first parade held within the parameters of the circular economy, by the designer Juanjo Oliva. With his brand Oliva, the designer presented the OLIVA COLLECTION show. III by Ecoembes, a collection made of fabrics made from recycled materials, mainly plastic bottles (PET).

Institutional support
Also, with the support of Madrid Regional Council and the City Council, the city saw the holding of different activities concerning fashion creation and new trends. The Madrid Regional Government contributed on this occasion by supporting the designers Juan Vidal and Darte, who exhibited their creations at the Real Casa de Correos de Puerta del Sol, headquarters of Madrid Regional Government.  Meanwhile, within the framework of the Madrid Capital de Moda (MCDM) programme, the city Council of Madrid set up a screen in Plaza Margaret Thatcher, near Paseo de la Castellana, where people could watch the 68th edition of MBFWMadrid live. In addition, a new free bus service was made available to visitors of MBFWMadrid, connecting IFEMA with Plaza de Colón, everyday.

For its part, ACME put on various activities in the city coinciding with MBFWMadrid, within the framework of its Madrid es Moda programme.

Awards for the best collection, best model and best look
MBFWMadrid 2018 was once again the platform chosen by major brands such as Mercedes-Benz, L'Oreal Paris and Samsung, to reward the new and outstanding designers of Spanish fashion. With the sponsorship of L’Oréal Paris, Jorge Vázquez was voted best established designer, Afrodita Dorado best model, and Agatha Ruiz de la Prada best beauty look, at an awards ceremony presented by Sara Carbonero. Mercedes-Benz awarded the Mercedes-Benz Fashion Talent prize to Outsiders Division, as best emerging company at this edition.  

This edition of MBFWMadrid again had the significant support of the sponsoring brands. In total, 20 outstanding companies sponsored this event. Mercedes-Benz, L’Oréal Paris and Inditex were its main sponsors. Samsung, Iberia, Font Vella, Ciroc, Royal Bliss, sponsors; Facebook and Instagram, Dyson, Only You Hotels, Kaiku Caffe Latte and ESNE , collaborators and Ecoembes, environmental partner of the event.  In addition, Bestway, ESDEN, IED Madrid, Lord Wilmore, Anaconda , Xyon Revolution - which provided the shoes for the fashion show's attendants team,  - and Blover,  who created an exclusive leather design for the staff and attendants of MBFWMadrid.  Fashion TV was once again this edition's official international television channel.

Mercedes-Benz Fashion Week Madrid was attended by around 41,000 people at its July 18 edition

• Fashion Madrid Show
• At 7/20/2018 08:05:00 p.m.
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Spanish designer Carlota Barrera will present tomorrow, Thursday July 12th 2018, at 12:00, her first collection for men with the title "The Matador and the Fisherman", as part of the Mercedes-Benz Fashion Week Madrid Summer 2019.

Inspired by the confrontation of the man against the beast, the collection questions which of the two embodies each role: on one hand, through the Spanish tradition of bullfighting, and on the other with the work of fishermen who fight against storms and marine beasts.

A dialogue between the purpose of beauty in the matador costume with its marked silhouette in contraposition to the practicality of fishermen's attire. The concept of masculinity and beauty is exalted with a certain erotic component, and both worlds merge in the detailed embroidery, representing flowers, corals and seaweed. It's a love story between the matador and the fisherman, and also between the old tailoring and the new techniques of design and making.

Carlota Barrera's love for craftsmanship it'’s proven with the use of different manual techniques in the collection. It's a way of stating the important role of these crafts in the Spanish tradition, nowadays in danger of disappearing. Appling embroidery, natural fibers and leather work in this collection, have updated these traditions with a contemporary vision. Artisans such as Steve Mono, with shoes made of Ubrique leather, Javier Sánchez Medina, with natural fibers, and Anónima by CM, with hand embroidery, have contributed to this collection.

The colors of the soil and the sea impregnate a collection of 20 looks that combine beauty, strength, craftsmanship and avant-garde.

THE MATADOR AND THE FISHERMAN Men's collection Summer 2019

• Collection Designers Fashion
• At 7/11/2018 01:36:00 p.m.
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“The future is colorful“ is the title of the new Laurèl Collection for Spring/Summer 2019. We’re looking forward to everything that awaits us!

“The vision driving this collection is diversity, as a manifesto for the future. The future is colorful: a fusion of femininity, individuality and multifaceted variety, coming together to present a common passion for fashion,” says Head of Design Elisabeth Schwaiger. “Fashion is as diverse as the women that wear it. Regardless of origins, culture, age, colors, cuts, and fabrics, the task of fashion is to communicate emotions. Different looks for the widely differing stories told by life, which only become significant when personal interpretation adds the spark. Together, the items in the collection showcase an unparalleled variety, the essence of summer, a subtly exotic sensuality: glowing, vibrant, and colorful.”

These aims are embodied in floating, silky fabrics, richly glowing colors, exotic prints, delicate lace, and playful embroidery; lines are long and flowing, skimming the figure to create the light, airy feel of summer. A palette of blues teams up with clean, clear hues and tropical prints, while artful contrasts are created by combining floral embroidered skirts with casual light coats and filigree lace or sheer tulle skirts with oversized hoodies.

Long summer nights are illuminated by a dazzle of sequins teamed with shimmering brocade patterns and soft pleats in delicate shades. Given casual, sporty elegance with wide culottes, fine summer knits, and sophisticated sleeve designs, they are the perfect calling card for the collection’s unique charm and diversity.

So Seventies – this modern take, brimming with retro prints, graphic elements, and playful patterns in shades of Powder and Red, allows feelings of nostalgia and freedom to rise. Teamed with dark Navy, they create a seductive aesthetic with a dash of feminine coolness. Equally at home in rebellious outfits based on androgynous styles or in elegant, feminine lines, they’re one of the most attractive ways to stage a revolution.

Intense colors, rioting stripes, and tropical prints whisk the wearer into the heart of the (fashion) jungle, glowing with exotic appliqué elements in Yellow, Sun Orange, Framboise, and Lagoon. A midsummer night’s dream of fabrics and natural elements that is the essence of sophistication, with off-the-shoulder Carmen tops and coat dresses that capture a blend of purity and sensuousness.

Feel free to contact us at any time if you have any questions or need more information. We look forward to hearing your feedback!

Collection Report Spring/Summer 2019 “The future is colorful“

• Collection Culture Fashion Showcase
• At 7/03/2018 08:35:00 p.m.
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The Future of Heritage

Chinese sports brand LI-NING debuts at Paris Fashion Week

For its Paris Fashion Week debut, the Chinese sports icon Li-Ning reflects on the historic achievements of its founder and namesake, the legendary Olympic gymnast Li Ning. His personal story—a focal point of the brand’s heritage—unfolds across apparel and footwear that references the graphics and aesthetic language of Mr. Li’s heyday. Yet the result is progressive and contemporary with oversize proportions, advanced fabrics, street-inspired silhouettes, and clashing colorways. For Spring/Summer 2019, the collection centers around the moment that Mr. Li won six out of seven gold medals at the Sixth World Cup Gymnastic Competition in 1982, which instantly transformed him into a Chinese national hero and earned him the nickname, “the Prince of Gymnastics.” Two years later, in 1984, he became the most honored athlete at the Summer Olympic Games, winning three gold medals, two silver, and one bronze. This origin tale is the foundation of the collection, which features alternative athletic-wear like asymmetric tops and cropped sweats, often emblazoned with slogans like “Leaning on Li-Ning” and “The Legend Begins” in Chinese and English. Established in 1990, Li-Ning is driven by the unlimited potential of the human body. “Our brand carries the genes of an athlete,” he says. Its founding mission, as described by Mr. Li, was, very simply, to provide Chinese athletes with national brands to wear as they took the global stage of the Olympics—historically one of the West’s rare portals into Chinese culture.

LI-NING Spring/Summer 2019

• Collection Fashion Paris Sports
• At 6/21/2018 07:13:00 p.m.
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Celebrities gather in NYC to support American Heart Association’s Go Red For Women’s Red Dress Collection™ 
presented by Macy’s 

WHO:                          This year’s show, hosted by Marisa Tomei (My Cousin Vinny/The Handmaid’s Tale), featured 17 celebrities including Adrienne Houghton (The Real), CeCe Winans (Grammy award-winning gospel singer), Elisabeth Röhm (Law and Order), Ginger Zee (Chief Meteorologist, ABC News), Grace Helbig (television and YouTube personality), Kate Walsh (Grey's Anatomy and Private Practice), Kathy Ireland (supermodel-turned-mogul), Lea Salonga (Broadway actress and voice of two Disney princesses), Liz Hernandez (Access Hollywood and E! News), Lynn Whitfield (Greenleaf), Marion Ross (Happy Days), Maye Musk (model, dietitian, and latest CoverGirl), Melissa Joan Hart (Sabrina the Teenage Witch), Niki Taylor (supermodel), Rachel Lindsay (The Bachelorette), Tatyana Ali (Fresh Prince of Bel-Air) and Zuri Hall (E! News).

Lea Salonga kicked off the evening with a heartfelt rendition of “I Lived” by OneRepublic, En Vogue rocked the house with performances of “My Lovin (You’re Never Gonna Get It)”, “Hold On” and “Free Your Mind” and Harley Viera-Newton (DJ, model and fashion influencer) DJ’ed throughout the evening.

 WHEN:                        Thursday, February 8 at 8:00pm ET

MORE:                        The American Heart Association’s (AHA) Go Red For Women™ Red Dress Collection, presented by Macy’s, returned to the Hammerstein Ballroom on Thursday, February 8, 2018. This year, celebrities made a commitment to women’s heart health and supported Go Red For Women’s efforts to raise awareness of heart disease in women. Founded by the now federal convening partner The National Heart, Lung and Blood Institute’s The Heart Truth®, the exclusive event reminds women of the need to protect their heart health and act in the fight against heart disease and stroke in women.

  This year’s show, hosted by Marisa Tomei (My Cousin Vinny/The Handmaid’s Tale), featured 17 celebrities including Adrienne Houghton (The Real), CeCe Winans (Grammy award-winning gospel singer), Elisabeth Röhm (Law and Order), Ginger Zee (Chief Meteorologist, ABC News), Grace Helbig (television and YouTube personality), Kate Walsh (Grey's Anatomy and Private Practice), Kathy Ireland (supermodel-turned-mogul), Lea Salonga (Broadway actress and voice of two Disney princesses), Liz Hernandez (Access Hollywood and E! News), Lynn Whitfield (Greenleaf), Marion Ross (Happy Days), Maye Musk (model, dietitian, and latest CoverGirl), Melissa Joan Hart (Sabrina the Teenage Witch), Niki Taylor (supermodel), Rachel Lindsay (The Bachelorette), Tatyana Ali (Fresh Prince of Bel-Air) and Zuri Hall (E! News).

Lea Salonga kicked off the evening with a heartfelt rendition of “I Lived” by OneRepublic, En Vogue rocked the house with performances of “My Lovin (You’re Never Gonna Get It)”, “Hold On” and “Free Your Mind” and Harley Viera-Newton (DJ, model and fashion influencer) DJ’ed throughout the evening.

Walking in this year’s Red Dress Collection were two heart disease survivors – Macy’s employee Karen A. Hill from Washington, D.C., who is living with cardiomyopathy, as well as AHA national spokeswoman and Go Red For Women “Real Women” Lilly Rocha from Pasadena, CA, who survived a heart attack at the age of 37.

The show featured three looks from designers in the not-for-profit, independently-run Fashion Incubator Programs housed at Macy’s: Tanesha Prunty from the Chicago Fashion Incubator, Lia Larrea from Fashion Incubator San Francisco and Dur Doux from the D.C. Fashion Incubator. Wearing these designs were Tatyana Ali in Tanesha Prunty, Ginger Zee in Lia Larrea and Elisabeth Röhm in Dur Doux.

Makeup was provided by Shar Sinclair, hair styling was provided by Giovanni Giuntoli, jewelry was provided by CAROLEE and nails were provided by maniorpedi.com.

Cardiovascular diseases kill one woman about every 80 seconds and about 80 percent of cardiovascular diseases may be prevented. Heart disease and stroke may be prevented by working together and understanding your family health history, knowing your numbers and making simple lifestyle changes. 

Macy’s, the founding national sponsor of Go Red For Women, is the presenting sponsor of the annual Go Red For Women Red Dress Collection. To date, Macy’s has raised more than $65 million for Go Red For Women through the generosity and commitment of Macy’s associates and customers, which has helped to directly fund women’s heart health research and education.  

The American Heart Association's Go Red For Women Red Dress Collection 2018 Presented By Macy's

• American Heart Association’s Fashion Model Show
• At 2/09/2018 08:19:00 p.m.
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WHITE STREET MARKET

A new trade event concept is taking shape in Tortona Fashion District, Milan: WHITE STREET MARKET, an innovative format designed for sportswear&streetwear businesses, which will have a chance to meet buyers and end-users. In the industrial setting of Ex Ansaldo - BASE, Via Tortona 54 Milan - the first B&C (business & consumer) tradeshow, is due to debut in June 2018, during WHITE MAN & WOMAN. At the work in progress to launch the new format, on the 14th January - during Milano Moda Uomo - a teaser event animated Ex Ansaldo – BASE, where Massimiliano Bizzi, founder of WHITE; Paolo Ruffato, founder of Probeat Agency and Walter D’Aprile, co-founder and CEO of nss magazine and nss factory, introduced the concept of WHITE STREET MARKET- the introduction was then followed by a music event which gathered over 2k people. The latter was curated by Club To Club, the music & entertainment authority that, every year, organizes Italy’s most important electronic music festival in Turin.

In Milan the first B&C (business & consumer) event dedicated to sportswear&streetwear

• Electronic music festival Fashion Sportswear
• At 1/24/2018 08:09:00 p.m.
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Organised by IFEMA, this major Spanish fashion platform will hold its 67th edition from 24 to 29 January, a few weeks earlier than in recent years The fashion week will host shows from 48 creators and brands. The event continues to attract new additions. Big names in Spanish fashion such as Pedro del Hierro, Oliva, Leandro Cano and Moisés Nieto will return to the catwalk while brands like La Condesa, Duarte and creative duos Oteyza and Shoop Clothing will participate for the first time As in September of last year, on 24 January the fashion shows and presentations will take place at different places in the city, and from the 25th until Monday the 29th the fashion shows will take place in Hall 14.1 of IFEMA-Feria de Madrid. Some days there will also be additional shows in other parts of Madrid. Prestigious brands, leaders in their respective sectors, will once again be sponsoring the event, with notable new sponsors this edition. A total of 23 brands will be sponsoring the event. Mercedes-Benz, L’Oréal Paris and INDITEX will once again be the main sponsors.

Mercedes-Benz Fashion Week Madrid, this major platform for the promotion of Spanish fashion, organised by IFEMA, will hold its 67th edition from 24 to 29 January at IFEMA-Feria de Madrid and at other locations in the city, becoming a driving force and binding element behind the creative period Spanish fashion is undergoing. Over six days, and a few weeks before the usual dates, this event will once again host collections from big names in Spanish fashion design—established names and new talent—showcasing yet again the richness of Spanish design. The schedule for this edition includes shows and presentations from 48 designers and brands. Names like Maria Escoté, Palomo Spain, Alvarno, Juan Vidal, Jorge Vázquez, Teresa Helbig, Ana Locking, The 2nd Skin, ManeMané, Ulises Mérida, Garcia Madrid, Andrés Sardá, Leandro Cano and Devota&Lomba will be back to project their own unique point of view in their new proposals, the result of their creative talent and capacity for innovation. For this edition, IFEMA has decided to retain the catwalk schedule format which was so well received in September. Fashion shows will alternate between hall 14.1 at Feria de Madrid and other locations in the centre of the city, thus making Madrid one of the world’s big fashion capitals. Most of the shows will take place at hall 14.1 at IFEMA from 25 to 29 January, and each day will be completed with fashion shows and presentations at other locations in the city, upon invitation by the designers and brands. The day before, on Wednesday 24 January, collections will be presented at various locations throughout the city, by direct invitation of each brand. Specifically, five firms will present their collections on the 24th: Duarte, Pilar Dalbat, Jesús Lorenzo, Oteyza and Pedro del Hierro, the latter two being newcomers at this edition. Oteyza will offer a singular performance at Matadero Madrid, where it will give free rein to its three main pillars: geometry, expression and movement. Pilar Dalbat will present her collection at the Real Academia de Bellas Artes de San Fernando and the firm Duarte has chosen the IKB 191 Studio to exhibit its new proposals. Jesus Lorenzo will present his collection at the Santo Mauro hotel. One of the big novelties this season is the return of Pedro del Hierro to the catwalk after an absence of 15 years. The brand, headed by creative director Nacho Aguayo, will celebrate its 30 years in the fashion world with a show at the Madrid Railway Museum.

MBFWMadrid, the driving force behind Spanish fashion’s big creative moment

• Fashion Feria de Madrid Mercedes-Benz Fashion Shows
• At 1/24/2018 08:02:00 p.m.
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After the first capsule collection last November, March heralds the second collection by “Franziska Knuppe für BONITA”. Subdued colors combined with trendy cool elements set the theme for the brand new designs of the “Rose Glow” collection. Together with BONITA, model Franziska Knuppe is officially bringing on the spring with her creative ideas.

Hamburg/Berlin, January 2018. The international model Franziska Knuppe has once again put her head together with BONITA to present the second cooperation – this time with the radiant title of Rose Glow. In addition to lots of indoor wear the 20-part collection includes colored denims and trousers that are perfect for combining. Sophisticated patterned tops and blouses contrast prettily with casual oversized knitwear. Trendy t-shirts and tops become eye-catchers with their loose fit and intricate appliques.

“Hard to believe that the cooperation with BONITA is in its second round already. In November everything was about rock ’n’ roll but this time colors and intricate details dominate the collection. And fashionable accessories are easy to add in order to upgrade any look,” says Franziska Knuppe about the designs.

About the cooperation | In her everyday life the model is a family person through and through. She wanted her collection to be strongly oriented on trends but still wearable, uncomplicated and comfortable. For the collection’s designs Franziska Knuppe worked closely together with the team at BONITA to transport an attitude to life that will suit any fashion-inspired yet uncomplicated woman down to the ground. Laid-back elegance with which to navigate the day-to-day, feeling self-assured without making compromises.

The limited collections by Franziska Knuppe can be mixed and matched according to taste. Quirky accessories round of the smart looks. The streamlined designs are aimed at fashion-conscious women from 40 and will be available in over 300 selected BONITA stores as well as online.

About BONITA | Since 1979 the brand has been providing benchmarks as an independent style label for current fashion for women with a positive attitude to life. BONITA designs fashion for women who want to emphasize their own individual style. The collections, which change every 14 days, are defined by their intricate details and perfect fits. The looks are authentic, assured in style and underline the natural beauty of the wearer. BONITA makes a point of ensuring the items are easy to combine and have an optimal fit as well as providing outstanding customer service.
 

The second capsule collection “Franziska Knuppe für BONITA” will be available in selected stores and from the online shop from March 2018.

Rosy Greetings from Franziska Knuppe

• Collection Fashion Shows
• At 1/21/2018 11:51:00 p.m.
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