WHITE CLOSES WITH RECORD NUMBERS

THE TORTONA FASHION DISTRICT REASSERTS ITSELF AS
THE MOST ATTRACTIVE DISTRICT IN TOWN

Remarkable increase in the turnout of foreign visitors and insiders, which, compared with the
first 4-day edition of september 2017, has grown by +13%, a slight drop for italy -2%.
Overall, visitors have increased by 5% and are now more than 27.000.

WHITE closes its latest edition under the banner of enthusiasm and absolute dynamism, the 4-DAY edition of WHITE Milano, marks and important step forward in the further development of the tradeshow, with its formats and special projects in the Tortona Fashion District. Since its very onset, WHITE has always bet on the areas’ potential, and the figures show that it has won the challenge: 562 brands (out of which 375 Italian brands, 187 international brands) on show in four locations: Tortona 27 | Superstudio Più, Tortona 31 | Opificio, Tortona 35 | Hotel Nhow and Tortona 54 | Ex Ansaldo, on a fitted surface of approximately 22.000 square meters.