WHITE STREET MARKET
A new trade event concept is taking shape in Tortona Fashion District, Milan: WHITE STREET MARKET, an innovative format designed for sportswear&streetwear businesses, which will have a chance to meet buyers and end-users. In the industrial setting of Ex Ansaldo - BASE, Via Tortona 54 Milan - the first B&C (business & consumer) tradeshow, is due to debut in June 2018, during WHITE MAN & WOMAN. At the work in progress to launch the new format, on the 14th January - during Milano Moda Uomo - a teaser event animated Ex Ansaldo – BASE, where Massimiliano Bizzi, founder of WHITE; Paolo Ruffato, founder of Probeat Agency and Walter D’Aprile, co-founder and CEO of nss magazine and nss factory, introduced the concept of WHITE STREET MARKET- the introduction was then followed by a music event which gathered over 2k people. The latter was curated by Club To Club, the music & entertainment authority that, every year, organizes Italy’s most important electronic music festival in Turin.
A new trade event concept is taking shape in Tortona Fashion District, Milan: WHITE STREET MARKET, an innovative format designed for sportswear&streetwear businesses, which will have a chance to meet buyers and end-users. In the industrial setting of Ex Ansaldo - BASE, Via Tortona 54 Milan - the first B&C (business & consumer) tradeshow, is due to debut in June 2018, during WHITE MAN & WOMAN. At the work in progress to launch the new format, on the 14th January - during Milano Moda Uomo - a teaser event animated Ex Ansaldo – BASE, where Massimiliano Bizzi, founder of WHITE; Paolo Ruffato, founder of Probeat Agency and Walter D’Aprile, co-founder and CEO of nss magazine and nss factory, introduced the concept of WHITE STREET MARKET- the introduction was then followed by a music event which gathered over 2k people. The latter was curated by Club To Club, the music & entertainment authority that, every year, organizes Italy’s most important electronic music festival in Turin.
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