Mostrando las entradas con la etiqueta Feria de Madrid. Mostrar todas las entradas
Mostrando las entradas con la etiqueta Feria de Madrid. Mostrar todas las entradas

martes, 13 de febrero de 2018


In its 67th edition, as last September, the fashion shows took place in hall 14.1 of IFEMA-Feria de Madrid, and in other locations in the city.  IFEMA greeted 53,675 visitors at the fashion shows. 
The event programme included fashion shows and presentations from 48 designers and brands, in addition to 5 parades from the off programme. In this edition, big names in Spanish fashion such as Pedro del Hierro, Oliva, Leandro Cano and Moisés Nieto returned to the catwalk, while brands like La Condesa, Duarte and creative duos Oteyza and Shoop Clothing participated for the first time.


Madrid, 13 February 2018.- Mercedes-Benz Fashion Week Madrid, the great Spanish fashion stage, organised by IFEMA, enjoyed its 67th performance by opening the international fashion show calendar and supporting this wonderful creative moment in Spanish fashion.  It took place from 24 to 29 January, a few weeks before its usual dates in recent years, and kept the formula of combining shows at IFEMA-Feria de Madrid with other performances throughout the city. 
The wealth and creative diversity displayed in the collections of the 48 participating designers demonstrated the great moment Spanish fashion is experiencing. Names like Maria Escoté, Palomo Spain, Alvarno, Juan Vidal, Jorge Vázquez, Teresa Helbig, Ana Locking, The 2nd Skin, ManeMané, Ulises Mérida, Garcia Madrid, Andrés Sardá, Leandro Cano and Devota&Lomba were back to project their own unique point of view in their new proposals, the results of their creative talent and capacity for innovation.   
For this performance, IFEMA decided to retain the catwalk schedule format which was so well received in September. Fashion shows alternated between hall 14.1 at Feria de Madrid and other locations in the city centre, thus making Madrid one of the world’s big fashion capitals. Most of the shows took place in hall 14.1 at IFEMA from 25 to 29 January, and each day ended with fashion shows and events at other locations in the city, by invitation from the designers and brands. IFEMA welcomed 53,675 visitors at the fashion shows. 
On January 24, Duarte, Pilar Dalbat, Jesús Lorenzo, Oteyza and Pedro del Hierro collections were presented in different parts of the city, by direct invitation from each brand.  Some of the biggest news of the season was the return of Pedro del Hierro to the catwalks after 15 years of absence. He celebrated his 30 years in the fashion world, with a show at the Railway Museum with Nacho Aguayo as brand creative director.
On Wednesday 24 January, Facebook/Instagram also hosted an event in collaboration with Mercedes-Benz Fashion Week Madrid with the support of Madrid Capital de Moda workshop "The New Showcase for Fashion", which took place at the Caja de Música in the Palacio de Cibeles.  At this event, leading industry representatives found out first hand how social media platforms have become the focus for conversation around fashion, serving as inspiration and forming part of the consumer purchase cycle.

MBFWMadrid has confirmed a great creative moment in the Spanish fashion world, the unveiling of the international calendar

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miércoles, 24 de enero de 2018



Organised by IFEMA, this major Spanish fashion platform will hold its 67th edition from 24 to 29 January, a few weeks earlier than in recent years

The fashion week will host shows from 48 creators and brands. The event continues to attract new additions. Big names in Spanish fashion such as Pedro del Hierro, Oliva, Leandro Cano and Moisés Nieto will return to the catwalk while brands like La Condesa, Duarte and creative duos Oteyza and Shoop Clothing will participate for the first time

As in September of last year, on 24 January the fashion shows and presentations will take place at different places in the city, and from the 25th until Monday the 29th the fashion shows will take place in Hall 14.1 of IFEMA-Feria de Madrid. Some days there will also be additional shows in other parts of Madrid.

Prestigious brands, leaders in their respective sectors, will once again be sponsoring the event, with notable new sponsors this edition. A total of 23 brands will be sponsoring the event. Mercedes-Benz, L’Oréal Paris and INDITEX will once again be the main sponsors.

Mercedes-Benz Fashion Week Madrid, this major platform for the promotion of Spanish fashion, organised by IFEMA, will hold its 67th edition from 24 to 29 January at IFEMA-Feria de Madrid and at other locations in the city, becoming a driving force and binding element behind the creative period Spanish fashion is undergoing.

Over six days, and a few weeks before the usual dates, this event will once again host collections from big names in Spanish fashion design—established names and new talent—showcasing yet again the richness of Spanish design. The schedule for this edition includes shows and presentations from 48 designers and brands. Names like Maria Escoté, Palomo Spain, Alvarno, Juan Vidal, Jorge Vázquez, Teresa Helbig, Ana Locking, The 2nd Skin, ManeMané, Ulises Mérida, Garcia Madrid, Andrés Sardá, Leandro Cano and Devota&Lomba will be back to project their own unique point of view in their new proposals, the result of their creative talent and capacity for innovation.

For this edition, IFEMA has decided to retain the catwalk schedule format which was so well received in September. Fashion shows will alternate between hall 14.1 at Feria de Madrid and other locations in the centre of the city, thus making Madrid one of the world’s big fashion capitals. Most of the shows will take place at hall 14.1 at IFEMA from 25 to 29 January, and each day will be completed with fashion shows and presentations at other locations in the city, upon invitation by the designers and brands. The day before, on Wednesday 24 January, collections will be presented at various locations throughout the city, by direct invitation of each brand. Specifically, five firms will present their collections on the 24th: Duarte, Pilar Dalbat, Jesús Lorenzo, Oteyza and Pedro del Hierro, the latter two being newcomers at this edition. Oteyza will offer a singular performance at Matadero Madrid, where it will give free rein to its three main pillars: geometry, expression and movement. Pilar Dalbat will present her collection at the Real Academia de Bellas Artes de San Fernando and the firm Duarte has chosen the IKB 191 Studio to exhibit its new proposals. Jesus Lorenzo will present his collection at the Santo Mauro hotel.


One of the big novelties this season is the return of Pedro del Hierro to the catwalk after an absence of 15 years. The brand, headed by creative director Nacho Aguayo, will celebrate its 30 years in the fashion world with a show at the Madrid Railway Museum.

MBFWMadrid, the driving force behind Spanish fashion’s big creative moment

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