Porsche Design and PUMA celebrate the launch of a
new sportswear collection 
Berlin, February 22, 2019. “Driven by urban dynamics” was the concept presented in style at yesterday’s launch event for the first high-end sportswear collection from Porsche Design and PUMA. The Kühlhaus Berlin event space offered the perfect setting for various performances, staged to showcase the progressive and dynamic nature of the collection.
The two brands complement each other perfectly, bringing together success stories and experiences from the world of motorsport in this new partnership. The timeless, technically inspired design and premium know-how from Porsche Design combines with PUMA’s sports expertise to create the perfect synergy, as can be seen in the collection in the form of innovative cushioning systems for sports shoes, ultra-light materials and taped seams.
The principle of being “ready to react” underpins the entire range, which includes active wear and leisure sportswear plus sports-inspired statement looks. The collection sets new functional and trend-setting benchmarks thanks to innovative features and materials, including Dual Thermo-R technology, which responds to skin temperature, breathable evoKNIT material, used to create functional knitted zones, PUMA CELL technology plus unique Hybrid and Jamming cushioning systems. Technical details, cut-outs and dynamic patterns enhance the visual identity of the collection.
The new Porsche Design x PUMA collection will be available from March 1, 2019, in Porsche Design stores and online at www.porsche-design.com and at www.puma.com.
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About Porsche Design:
In 1963, Professor Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language can still be seen in all Porsche Design products today. Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design. Created by Studio F. A. Porsche in Austria, our products are sold worldwide in over 130 Porsche Design stores, high-end department stores, exclusive specialist retailers and the official online store (www.porsche-design.com).
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Mostrando las entradas con la etiqueta Sportswear. Mostrar todas las entradas
Mostrando las entradas con la etiqueta Sportswear. Mostrar todas las entradas
jueves, 21 de febrero de 2019
miércoles, 20 de junio de 2018
WHITE MAN & WOMAN’S TRADITIONAL B2B SECTION AT SUPERSTDIO PIÙ HAS SEEN A -10%, DROP IN THE NUMBER OF NATIONAL BUYERS WHILE SHOWING A POSITIVE TREND IN TERMS OF INTERNARIONAL TURNOUT WITH TOP INTERNATIONAL RETAILERS
WHITE MAN & WOMAN, with WHITE STREET MARKET, has confirmed the efficacy of the new streetwear and sportswear format, open to both buyers and end-users. With a calendar of over 20 happenings, including workshops, shows, showcases and music events, WHITE STREET MARKET, at its first edition, has been able to involve Milan and the Tortona Fashion District, with over 8.800 visitors in just three days (from June 16th to June 18th), including buyers, journalists and end-users, as the social media numbers have also shown: the newly- born Instagram of WHITE STREET MARKET (@white_streetmarket) has reached 3.221 followers in few days, with 200.000 impressions on its profile, which has been searched by 50.000 accounts in two days. If, on the one hand, the innovation with the launch of the new streetwear festival has turned out to be very successful, on the other hand, the impasse on Milan’s men’s fashion week has not been overcome.
So Massimiliano Bizzi, founder of WHITE: “WHITE STREET MARKET has rewarded us all, our courage and our great job in developing a formula capable of innovating our sector and making it more contemporary. At its first edition, the new format has already reached over 8.800 visitors, and it will for sure be part of our future only for the men’s editions. The difficulties on the dates of the men’s section, as regards the buyers’ turnout in Milan during the men’s fashion week, had already been highlighted. Probably this is what prompted us to get to work and promptly design something utterly new, a new formula involving both the B2B and the B2C”.
On the same page is Cristina Tajani, Councillor for Fashion, Design and Productive Activities of the Municipality of Milan, who stated: “With WHITE we have immediately shared a viewpoint: the need to rethink the menswear formula, so as to make the most of the close connection with the city and those who inhabit it. The promptness and WHITE’s reaction time have allowed us to introduce an extraordinary change at Ex Ansaldo, which has been revitalized also during the month of June”.
On the one hand, the tradeshow has relied on the quality of the research and the internationality of the proposals at Tortona 27 Superstudio Più, with international brands like Matthew Miller (Special Guest), Abasi Rosborough (Special Designer), Sagittaire A (Special Project), AVAVAV, WRAD and IH NOM UH NIT, which with its show, has captivated press and buyers alike. Not to mention the presence of important showrooms like Vald Agency, Six London, Baltimora Studio and also Tomorrow London Ltd for the project Athleisure: AHEAD - The Function Room.
An edition that has fully relied on quality thanks to the presence of top international retailers like Barney’s (Japan), Beams, Bloomingdale’s, which has appreciated the take on sustainability, Harvey Nichols, Isetan, Le Bon Marchè, LN-CC, United Arrows, Takashimaya, Printemps, to mention just a few.
WHITE MAN & WOMAN, with WHITE STREET MARKET, has confirmed the efficacy of the new streetwear and sportswear format, open to both buyers and end-users. With a calendar of over 20 happenings, including workshops, shows, showcases and music events, WHITE STREET MARKET, at its first edition, has been able to involve Milan and the Tortona Fashion District, with over 8.800 visitors in just three days (from June 16th to June 18th), including buyers, journalists and end-users, as the social media numbers have also shown: the newly- born Instagram of WHITE STREET MARKET (@white_streetmarket) has reached 3.221 followers in few days, with 200.000 impressions on its profile, which has been searched by 50.000 accounts in two days. If, on the one hand, the innovation with the launch of the new streetwear festival has turned out to be very successful, on the other hand, the impasse on Milan’s men’s fashion week has not been overcome.
So Massimiliano Bizzi, founder of WHITE: “WHITE STREET MARKET has rewarded us all, our courage and our great job in developing a formula capable of innovating our sector and making it more contemporary. At its first edition, the new format has already reached over 8.800 visitors, and it will for sure be part of our future only for the men’s editions. The difficulties on the dates of the men’s section, as regards the buyers’ turnout in Milan during the men’s fashion week, had already been highlighted. Probably this is what prompted us to get to work and promptly design something utterly new, a new formula involving both the B2B and the B2C”.
On the same page is Cristina Tajani, Councillor for Fashion, Design and Productive Activities of the Municipality of Milan, who stated: “With WHITE we have immediately shared a viewpoint: the need to rethink the menswear formula, so as to make the most of the close connection with the city and those who inhabit it. The promptness and WHITE’s reaction time have allowed us to introduce an extraordinary change at Ex Ansaldo, which has been revitalized also during the month of June”.
On the one hand, the tradeshow has relied on the quality of the research and the internationality of the proposals at Tortona 27 Superstudio Più, with international brands like Matthew Miller (Special Guest), Abasi Rosborough (Special Designer), Sagittaire A (Special Project), AVAVAV, WRAD and IH NOM UH NIT, which with its show, has captivated press and buyers alike. Not to mention the presence of important showrooms like Vald Agency, Six London, Baltimora Studio and also Tomorrow London Ltd for the project Athleisure: AHEAD - The Function Room.
An edition that has fully relied on quality thanks to the presence of top international retailers like Barney’s (Japan), Beams, Bloomingdale’s, which has appreciated the take on sustainability, Harvey Nichols, Isetan, Le Bon Marchè, LN-CC, United Arrows, Takashimaya, Printemps, to mention just a few.
miércoles, 24 de enero de 2018
WHITE STREET MARKET
A new trade event concept is taking shape in Tortona Fashion District, Milan: WHITE STREET MARKET, an innovative format designed for sportswear&streetwear businesses, which will have a chance to meet buyers and end-users. In the industrial setting of Ex Ansaldo - BASE, Via Tortona 54 Milan - the first B&C (business & consumer) tradeshow, is due to debut in June 2018, during WHITE MAN & WOMAN. At the work in progress to launch the new format, on the 14th January - during Milano Moda Uomo - a teaser event animated Ex Ansaldo – BASE, where Massimiliano Bizzi, founder of WHITE; Paolo Ruffato, founder of Probeat Agency and Walter D’Aprile, co-founder and CEO of nss magazine and nss factory, introduced the concept of WHITE STREET MARKET- the introduction was then followed by a music event which gathered over 2k people. The latter was curated by Club To Club, the music & entertainment authority that, every year, organizes Italy’s most important electronic music festival in Turin.
A new trade event concept is taking shape in Tortona Fashion District, Milan: WHITE STREET MARKET, an innovative format designed for sportswear&streetwear businesses, which will have a chance to meet buyers and end-users. In the industrial setting of Ex Ansaldo - BASE, Via Tortona 54 Milan - the first B&C (business & consumer) tradeshow, is due to debut in June 2018, during WHITE MAN & WOMAN. At the work in progress to launch the new format, on the 14th January - during Milano Moda Uomo - a teaser event animated Ex Ansaldo – BASE, where Massimiliano Bizzi, founder of WHITE; Paolo Ruffato, founder of Probeat Agency and Walter D’Aprile, co-founder and CEO of nss magazine and nss factory, introduced the concept of WHITE STREET MARKET- the introduction was then followed by a music event which gathered over 2k people. The latter was curated by Club To Club, the music & entertainment authority that, every year, organizes Italy’s most important electronic music festival in Turin.
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