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WHITE MILANO: SUSTAINABILITY, NEW AREAS PLUS A WINNING AND CAREFUL BRAND-MIX WIN THE SHOW +4,8% VISITORS. THE BUYERS HAVE INCREASED TO + 2,3%

The 25.256 turnout of buyers and insiders once again goes show WHITE’s role as a landmark platform. Thanks to a wellbalanced brand mix, the new areas and a focus on sustainability, the Show has bolstered the retail and the dialogue with the prosumers. Buyers at + 2,3%, with those from abroad reaching +6,8% , and the Italian ones +1,4%.

Innovative, dynamic and with 25.256 visitors. We can thus summarize this edition of WHITE Milano, which has just drawn to a close and has seen an increase in buyers and insiders attendance by more that 4,8%, compared to last year’s edition. More in detail, the buyers have grown by 2,3%, the international turnout has grown by 6,8%, while Italy has grown by +1,4%, as compared with the February 2018 edition. The trade-fair, under the aegis of the Municipality of Milan - on stage from 22nd to February 25th - has relied on sustainability, new areas and a careful brand mix to win the challenge of the next Autumn-Winter 2019/20. It has been a success, considering that the show has seen the presence of top international buyers like Printemps and Spree, from France; H.Lorenzo, Elisa B. and The Voyager, from the USA; The Outnet.com and Studio 120 (UK); Andrews (Canada); Doshaburi (Spain); Tsum (former Soviet Union); Onward from Japan and many others. There has also been a notable attendance by the international press, which has reached 1.200 units.

«The dynamism of this show is the upshot of a successful combination of scouting activity, new exhibiting hubs and also of a project marked by a highly cultural profile, such as come GIVE A FOk-us - so Massimiliano Bizzi, founder of WHITE - This effort has been noticed and valued, the feedback by the buyers was very positive, they have indeed defined it - a welltargeted tradeshow, which can be easily interpreted. Also the presence of political leaders at the inauguration sanctions WHITE’s role as a strategic platform during Milan’s fashion week. Edition after edition, we represent approximately 550 businesses, which believe in the power of our projects.

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