The 25.256 turnout of buyers and insiders once again goes show WHITE’s role as a landmark platform. Thanks to a wellbalanced brand mix, the new areas and a focus on sustainability, the Show has bolstered the retail and the dialogue with the prosumers. Buyers at + 2,3%, with those from abroad reaching +6,8% , and the Italian ones +1,4%.
Innovative, dynamic and with 25.256 visitors. We can thus summarize this edition of WHITE Milano, which has just drawn to a close and has seen an increase in buyers and insiders attendance by more that 4,8%, compared to last year’s edition. More in detail, the buyers have grown by 2,3%, the international turnout has grown by 6,8%, while Italy has grown by +1,4%, as compared with the February 2018 edition. The trade-fair, under the aegis of the Municipality of Milan - on stage from 22nd to February 25th - has relied on sustainability, new areas and a careful brand mix to win the challenge of the next Autumn-Winter 2019/20. It has been a success, considering that the show has seen the presence of top international buyers like Printemps and Spree, from France; H.Lorenzo, Elisa B. and The Voyager, from the USA; The Outnet.com and Studio 120 (UK); Andrews (Canada); Doshaburi (Spain); Tsum (former Soviet Union); Onward from Japan and many others. There has also been a notable attendance by the international press, which has reached 1.200 units.
«The dynamism of this show is the upshot of a successful combination of scouting activity, new exhibiting hubs and also of a project marked by a highly cultural profile, such as come GIVE A FOk-us - so Massimiliano Bizzi, founder of WHITE - This effort has been noticed and valued, the feedback by the buyers was very positive, they have indeed defined it - a welltargeted tradeshow, which can be easily interpreted. Also the presence of political leaders at the inauguration sanctions WHITE’s role as a strategic platform during Milan’s fashion week. Edition after edition, we represent approximately 550 businesses, which believe in the power of our projects.
Innovative, dynamic and with 25.256 visitors. We can thus summarize this edition of WHITE Milano, which has just drawn to a close and has seen an increase in buyers and insiders attendance by more that 4,8%, compared to last year’s edition. More in detail, the buyers have grown by 2,3%, the international turnout has grown by 6,8%, while Italy has grown by +1,4%, as compared with the February 2018 edition. The trade-fair, under the aegis of the Municipality of Milan - on stage from 22nd to February 25th - has relied on sustainability, new areas and a careful brand mix to win the challenge of the next Autumn-Winter 2019/20. It has been a success, considering that the show has seen the presence of top international buyers like Printemps and Spree, from France; H.Lorenzo, Elisa B. and The Voyager, from the USA; The Outnet.com and Studio 120 (UK); Andrews (Canada); Doshaburi (Spain); Tsum (former Soviet Union); Onward from Japan and many others. There has also been a notable attendance by the international press, which has reached 1.200 units.«The dynamism of this show is the upshot of a successful combination of scouting activity, new exhibiting hubs and also of a project marked by a highly cultural profile, such as come GIVE A FOk-us - so Massimiliano Bizzi, founder of WHITE - This effort has been noticed and valued, the feedback by the buyers was very positive, they have indeed defined it - a welltargeted tradeshow, which can be easily interpreted. Also the presence of political leaders at the inauguration sanctions WHITE’s role as a strategic platform during Milan’s fashion week. Edition after edition, we represent approximately 550 businesses, which believe in the power of our projects.
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