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| The distinct and defining character of Australia and of Australians will be celebrated in a new campaign unveiled by Tourism Australia today, which will invite the world Down Under to experience first-hand the Australian way of life. Key industry stakeholders were invited to a special preview of the new three-year global campaign, ‘Come Live our Philausophy’, which has been developed with agency partners M&C Saatchi, Digitas, UM and opr, and will start to roll out internationally in the coming months. A deliberately Australian play on words, Philausophy aims to capture the philosophy of Australians and their informal approach to living, which research shows is highly appealing amongst visitors. Federal Tourism Minister Simon Birmingham said Tourism Australia’s latest global campaign strategy is part of a $38 million investment that will be rolled out in our 15 key tourism markets over the next three years to attract more international tourists Down Under. “Our $143 billion tourism industry is such a vital part of our economy and in order to grow the industry further and create more tourism jobs, we need to find new ways to sell Australia and differentiate ourselves,” Minister Birmingham said. “In such a competitive global market, the sell is tougher than ever. We need to stand out from the crowd and find a unique selling point that sets us apart from our competitors.  “Philausophy aims to do this by not only encouraging people to book a flight to Australia and visit our incredible destinations but go a step further and actually immerse themselves in the best of the Australian way of life. “At its core, Philausophy, is about giving travellers from around the world a taste of what makes Australia such an enjoyable destination by shining a spotlight on the people, lifestyle and personality that make Australian experiences so memorable. “Tourism Australia’s marketing campaigns have done a great job over the years of promoting our key destination strengths, from our spectacular coastal environments to our unique fauna and flora and our world class food and wine. “We know the unique nature of Australia combined with the welcoming and fun-loving nature of Australians sets us apart, and it is this combination that will form a powerful platform for our next wave of exciting new campaigns.” A suite of new creative assets have been developed for the Philausophy campaign, including over 5,000 new images captured across every state and territory, a series of industry videos, bespoke social content, a refresh of australia.com and Australia.cn, and a book featuring well-known Aussie icons who will have provided their own personal perspectives and experiences that help explain our unique Australian way of life. Tourism Australia Managing Director Phillipa Harrison said that Philausophy was all about elevating one of Australia’s greatest assets and something that we know people from around the world will travel to experience firsthand - its people. “We know from our research that 70 per cent of international travellers believe that Australians have a different perspective on life; 79 per cent believe that the Australian people are an important part of the Australian lifestyle; and 82 per cent would like to travel to Australia to experience our lifestyle,” Ms Harrison said. “The Australian character and way of life has long been woven into our marketing. The journey perhaps began with Paul Hogan and Come Say G’Day. In more recent times Chris Hemsworth, our global ambassador, has been integral in embodying the Australian character for our audiences. Dundee too was all about leaning into our personality. And promoting our people is at the core of our Friends of Australia advocacy program. Our new campaign will continue to build on this narrative by inviting the world to come and live our ‘philausophy’”. “Philausophy will be brought to life by our industry, because who better to talk about the Australian way of life than those very tourism operators who live it themselves every day. Not only will they be front and centre in the campaign, but they will be pivotal in ensuring its success by continuing to be the face of our country’s tourism offering to international travellers. Speaking about his involvement in the new campaign, Australian actor and Global Ambassador for Tourism Australia, Chris Hemsworth said that Australians have something truly special to offer to the world. “To say that Australians are laid back, outgoing, and have a great sense of humour would be both buying into widely-known clichés and admitting an absolute truth. An incredible sense of adventure and an insistence on having a great time is truly born into our DNA,” Chris Hemsworth said. Further information about the new campaign can be found at Australia.com/philausophy and for media materials visit our Dropbox. |
Mostrando las entradas con la etiqueta Tourism. Mostrar todas las entradas
Mostrando las entradas con la etiqueta Tourism. Mostrar todas las entradas
miércoles, 30 de octubre de 2019
martes, 5 de febrero de 2019
Welcome to the Year of the Pig! Featuring 9 festive floats, 13 Mainland and international, and 12 local performing groups, including world-class performers and world record holders, the 2019 Cathay Pacific International Chinese New Year Night Parade was staged at 8pm tonight (5 February, on the first day of the Year of the Pig) in Tsim Sha Tsui. Organised by the Hong Kong Tourism Board (HKTB), the parade featured entertaining and challenging performances and stunts to present a vibrant Chinese New Year celebration for visitors and local residents alike.
This year marked the 24th edition of the parade, with Cathay Pacific Airways as the title sponsor for the 21st consecutive year, and China Construction Bank (Asia) as the route sponsor for the fifth year in a row. The launch ceremony of the parade was officiated by The Hon Mrs Carrie Lam, Chief Executive of the Hong Kong Special Administrative Region (HKSAR); Mr. Edward Yau, Secretary for Commerce and Economic Development of the HKSAR Government; Dr Peter Lam, Chairman of the HKTB; Mr. Paulo Pong, HKTB Board Member, and Chairman of the Product and Event Committee; and Mr Rupert Hogg, Chief Executive Officer of Cathay Pacific Airways, the title sponsor.
Themed ‘Best Fortune. World Party.’, the parade featured 34 floats and performing troupes from over 11 countries and regions. It consisted of a number of world-renowned performing teams and world record holders, including Junior New System from the Philippines, which gained fame in the American talent show “America’s Got Talent”, Face Team Acrobatic Korfball from Hungary, which holds 10 Guinness records, Hiplet Ballerinas from the US, whose videos have achieved overwhelming popularity on social media platforms, and multi-award-winning Austrian acrobatic troupe The Freaks Acrobatic Show.
On top of the entertaining performances, this year's parade included some new fun elements. While watching the parade, visitors and locals had a chance to participate in a festive mobile game launched by the Quality Tourism Services Association and win prizes and rewards worth HK$3 million, including an auspicious golden pig! The HKTB also held roving performances along the route starting at 6pm, with 18 performing groups giving out gifts and interacting with spectators before the show.
To raise the international profile of Hong Kong as one of the best places to celebrate Chinese New Year, the HKTB broadcast the parade live by satellite and fibre transmission to global television networks, major newswires and international cruise liners for live coverage.
Hot on the heels of the 2019 Cathay Pacific International Chinese New Year Night Parade there will be a public display of the floats in Tai Po Lam Tsuen from the 2nd to the 15th day of Chinese New Year (6 to 19 February). On 6 and 7 February, various international performing troupes will grace Tai Po Lam Tsuen and Temple Mall North in Wong Tai Sin with their entertaining shows.
For details of the 2019 Cathay Pacific International Chinese New Year Night Parade and other activities during Chinese New Year, please visit the HKTB website: DiscoverHongKong.com/
lunes, 4 de febrero de 2019
1. World-class line-up of performing troupes
Thirteen Mainland and international performing groups will be showcased in this year’s parade, with the following three teams as the highlights of the show:
- Junior New System: This Filipino all-male performing group, which gained fame on American talent show “America’s Got Talent”, will wear their signature high heels while dancing and flipping.
- Face Team Acrobatic Korfball: This team from Hungary holds 10 Guinness World Records. They will stage various fancy slam-dunk basketball moves.
- Hiplet Ballerinas: The dancers are currently the only Hiplet performers in the world. They will present their signature dance moves, which went viral on social media platforms.
2. Glamorous floats with enthralling performances
This year’s parade will feature nine magnificent floats. The Cathay Pacific float will kick off the festivities with energetic drumming and dynamic dances by cabin crew, spreading positive energy and excitement to the crowd. Hong Kong’s two amusement parks, Hong Kong Disneyland and Ocean Park Hong Kong, will greet the crowd with cute characters. Joined by their newest friend Cookie, Mickey, Minnie and Duffy will wear Chinese festive outfits, while Whiskers, the Ocean Park mascot, will be there to wish everyone good luck.
In the grand finale, the HKTB float will be joined by ten cute piglets in festive costumes and will react to the spectators’ cheers with lighting effects.
3. Fun games to play and great prizes to winThe Quality Tourism Services Association will launch a festive mobile game to echo the theme of its float. Visitors and locals along the parade route can participate in the game on the first day of the Lunar New Year. They will have the opportunity to win prizes and rewards worth HK$3 million, including an auspicious golden pig.
4. Pre-parade troupes to warm up the crowd
The parade tomorrow night will start at the Hong Kong Cultural Centre Piazza and proceed along Canton Road, Haiphong Road and Nathan Road, ending outside the Sheraton Hong Kong Hotel & Towers. Eighteen performing groups will start at about 6pm along the parade route to warm up and interact with the crowd with various dance, magic and busking roving performances. They will also give out festive gift packs to spectators.
TVB Jade will broadcast the parade live from 8pm to 9.45pm, and the HKTB will engage a worldwide audience by providing satellite and fibre transmission of the parade to global television stations, major newswires and international cruise liners for live broadcast.
Cathay Pacific Airways is the title sponsor of the parade for the 21st consecutive year, and China Construction Bank (Asia) is the route sponsor for the fifth year in a row. For details of the 2019 Cathay Pacific International Chinese New Year Night Parade and other activities during Chinese New Year, please visit the HKTB website: DiscoverHongKong.com/
jueves, 17 de enero de 2019
Media outlets can download event photos and related information from the following links:
Organised by the Hong Kong Tourism Board (HKTB) and co-organised by the Tourism Commission, the “International Light Art Display” will bring a new batch of light art installations to town. The new creations all share the theme of Love and Romance and will be displayed together with some of the existing popular light art installations starting from tomorrow, 18 January, until 24 February. The light art installations along with the beautiful setting of the Victoria Harbour will surely turn the Central harbourfront into the most romantic photo background for couples and will definitely become a popular social media “check-in” hotspot during Valentine’s Day and Spring Lantern Festival.
There will be 15 light art installations created by local and overseas artists at the “International Light Art Display”, among which seven art installations are new pieces created with the theme of Love and Romance. In addition, some of the installations are interactive. Among the new light art installations, three were created by overseas artists, including a piece titled “Bunch of Tulips” from Hungary, that greets visitors with a colourful bunch of giant LED flowers, and the interactive “Birds Fly Around With You” from Japan, that illuminates more bird sculptures when more people step into the magical circle. In addition, there are four local installations, including “Geometry of Love”, which inspires from colourful stained glass church windows to reflect geometric heart-shaped patterns on the ground, and “Hello, Stranger”, where the gaze of two activates 60 seconds of interactive LED lighting and music.
The Light Tunnel at the Tamar Park in Admiralty will be dressed in pink to echo the theme of Love and Romance. The 50-metre tunnel will display multiple heart shapes to grab the attention of lovers.
On top of the new installations, eight popular existing installations, which have been on display from the very beginning of the Festival in November 2018, including “Angels of Freedom”, “Talking Heads” and “Tapping”, will still be there. The “International Light Art Display” is a major component of the “Hong Kong Pulse Light Festival”, which is a brand new mega-event launched in November 2018. This exhibition will still be displayed at the Central and Western District Promenade (Central Section) and lighting time will be maintained at 5pm to 11pm daily.
martes, 3 de abril de 2018
To kick off the annual Hong Kong Sevens festivities with a bang and more than a splash, the Hong Kong Tourism Board has arranged for a larger-than-life-sized 25-metre inflatable rugby ball to float through Victoria Harbour this April.
And that’s not all — the 2017 champions, the South African Sevens team, went along for the ride. Known by fans as the “Blitzbokke” (or “lightning rugby”), the 2017 victors were invited by the Hong Kong Tourism Board to pose alongside the gigantic 10-storey-tall rugby ball for an epic photo op for the next viral social media sensation. The South African team is also the reigning World Rugby Sevens Series Champion and Commonwealth Games Gold Medallist. It is currently leading this year’s Sevens Series, after a strong showing in the first six tournaments.
From April 3 to 8, spectators can catch the epically proportioned rugby ball float through picturesque Victoria Harbour and marvel at the full-blown wonder in person. Be sure to have your camera or phone ready!
jueves, 30 de noviembre de 2017
The Ministry of Tourism, Government of India, in association with the North Eastern States is organising the "International Tourism Mart" (ITM) in Guwahati, Assam from 5th - 7th December 2017. The event will be held in Taj Vivanta, and will be inaugurated on 5th December by His Excellency, Shri Jagdish Mukhi, Governor of Assam in the presence of Shri Sarbananda Sonowal, Chief Minister Assam and Shri K.J Alphons MoS (IC), Ministry of Tourism & MoS, Ministry of Electronics and Information Technology, Union Secretary Smt. Rashmi Verma and other dignitaries from Central Ministries and North Eastern States. The 6th International Tourism Mart, will put the spotlight on India's "Act East Policy", blossoming ties with ASEAN and the larger East Asia region, home to the world's rapidly growing economies and India?s emerging tourism markets. Besides deliberations on promotion of tourism in the North East Region in general, keeping the objectives of the ''Act East Policy" in view, the panel discussions will also focus on promoting cultural ties, people-to-people contact with countries in the ASEAN region providing enhanced connectivity to the States of North Eastern Region with other countries in our neighbourhood, thereby developing inter-regional tourism between the ASEAN and North East Region of India. The ITM 2017 will also see an active participation by the Ministry of DONER to synergize the process of development of tourism of the North East Region.
This is the 6th International Tourism Mart and an annual event organised in the North Eastern region with the objective of highlighting the tourism potential of the region in the domestic and international markets. It brings together the tourism business fraternity and entrepreneurs from the eight North Eastern States. The event has been planned and scheduled to facilitate interaction between buyers, sellers, media, Government agencies and other stakeholders. The North East Region of India comprising the states of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim, is endowed with diverse tourist attractions and products. The varied topography of the region, its flora and fauna, the ethnic communities with their rich heritage of ancient traditions and lifestyles, its festivals, arts and crafts, make it a holiday destination waiting to be explored.
Buyer and Media delegates from around the world and from different regions of the country are participating in the Mart and will engage in one-to-one meetings with sellers from the North East Region. This will enable the tourism product suppliers from the region to reach out to international and domestic buyers, with the objective of promoting tourism to the region, a total of 76 foreign Buyer delegates from over 29 countries namely Australia, Bhutan, Brunei, Canada, China, Cambodia, Cyprus, Fiji, Germany, Indonesia, Italy, Japan, Kenya, Lao PDR, Malaysia, Myanmar, Nepal, Netherlands, Philippines, Portugal, Singapore, Spain, Tanzania, Thailand, USA, UK, Vietnam, Turkey and South Korea.
Besides the foreign delegates, 50 domestic stakeholders in Tourism sector from other parts of the country and 86 sellers from the North Eastern States are participating in the Mart. Representatives of State Tourism Departments of these North East States will also be present to showcase their tourism destinations and to interact with the delegates.
International buyers and media delegates from countries around the world and from different regions of the country are participating in the Mart. They will be engaging in business-to-business meetings with sellers from the North Eastern Region. In addition to these the three-day event also includes presentations by state governments on their tourism potential, cultural evenings, sightseeing visits to local attractions in and around Guwahati and a press meeting on 6th December 2017.
An exhibition by State Tourism Departments from the North Eastern States including display of beautiful handicrafts and handlooms is also being organised to show case the tourism products of respective participating States.
Overwhelming response has been received for taking post-mart familiarisation tours to the North Eastern states by foreign buyer delegates. This will create awareness about the rich and varied tourism products of the North Eastern region and to give them a first-hand experience of the destination.
The International Tourism Marts are organised in the North Eastern States on rotation basis. The earlier editions of this mart have been held in Guwahati, Tawang, Shillong, Gangtok and Imphal.
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