TIMBERLAND TALKS SUSTAINABLE, 81GB NON-CONCEPT STREET STYLES && SOUNDS BY SPECIAL GUEST STAR MS. LAURYN HILL

THE THIRD EDITION OF BREAD&&BUTTER BY ZALANDO – THE POP-UP OF STYLE AND CULTURE (B&&B) KICKED OFF WITH A BANG.  MORE THAN 40 BRANDS – INCLUDING ADIDAS ORIGINALS, NIKE, REEBOK, VANS OR WRANGLER – INVITED VISITORS INTO THEIR B&&B BRAND POP-UPS TO EXPERIENCE CUSTOMIZATIONS, WORKSHOPS, AND A BEST-OF STREETWEAR SELECTION WITH MORE THAN 100 EXCLUSIVE PRODUCT DROPS AND PRE-LAUNCHES. B&&B SHOW POP-UPS WERE PRESENTED BY BERLIN CONCEPT STORE SUPERCONSCIOUS. B&&B TALKS WERE HOSTED BY TIMBERLAND X CHRISTOPHER RAEBURN, STATE OF FASHION AND MORE. FURTHERMORE, THE B&&B OPENING DAY SAW STELLAR B&&B MUSIC PERFORMANCES BY LUCIANO, SHECK WES – AND SPECIAL GUEST STAR MS. LAURYN HILL.

ALWAYS ON: COINCIDING WITH THE OFFLINE EVENT, BREAD&&BUTTER LAUNCHED ITS NEW B&&B SHOPPING HUB ON ZALANDO: BREADANDBUTTER.COM OFFERS SELECTED STREETWEAR AND EXCLUSIVE DROPS. 

NO WEEKEND PLANS YET? COME AND JOIN US FOR TWO MORE B&&B DAYS CELEBRATING THE NEXT IN FASHION, MUSIC AND CULTURE: HEAD TO BREADANDBUTTER.COM/SCHEDULE AND @BREADANDBUTTER FOR THE LATEST. TICKETS VIA BREADANDBUTTER/TICKETS.

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BERLIN, 31 AUGUST 2018 // Bread&&Butter by Zalando (B&&B) is back with a bang to celebrate its third edition, from today until 2 September at Arena Berlin. Here are the highlights that went down at The Pop-Up of Style and Culture on the sold out first day, opened by David Schneider (Co-CEO Zalando) and Carsten Hendrich (VP Creative Lab Zalando).

B&&B BRAND POP-UPS | adidas Originals launched its Falcon W sneaker at B&&B, in a striking new '90s colorway. Their Brand Pop-Up offers nail art, piercing and braiding – to fine tune your '90s aesthetics – so you can feel steezy from top-to-toe. At the Nike Pop-Up visitors could ‘Join the Force’ and be the first to get their hands on the Zalando exclusive Air Force 1 Jester in two hot new colorways. The deconstructed and reconstructed design was crafted by a crew of female Nike designers. Another highlight: The live performances of British poet Yrsa and German Rapper Eunique. Sweet sneakers: At the Reebok Pop-Up, guests can grab both vegan donuts and a pair of exclusive Aztreks in a hot new colorway, plus customize them to create their own perfect retro pair. House of Vans does not only offer skate workshops and a next level customization station, but also puts on fire gigs all weekend long with some of the hottest rising acts around, such as Gurr, 1000 Gram, 102 Boyz and many more. Wrangler brings all the fun with their very own retro-inspired bumper cars. Taking inspiration from their new blue and yellow 90s sports-influenced collection, the cars feature big W’s, the number 47 and the iconic Wrangler stallion. 

B&&B SHOW POP-UPS | Bringing their passion for internationally sourced streetwear to B&&B, 81GB by Superconscious took over the East Side main district with three Show Pop-Ups. Each Pop-Up featured eight street style dance artists wearing their latest seasonal discoveries, especially curated for Bread&&Butter. Superconscious is the 'non-concept' streetwear store in Berlin with hard-to-find streetwear labels varying from South Korean designs to Parisian atelier craftsmanship.

B&&B TALKS | Timberland teamed up with British award-winning designer Christopher Raeburn to talk about the future of sustainable fashion, moderated by Highsnobiety’s Jan-Michael Quammie. The discussion explored how we can live with an intelligent approach to style as both creators and consumers. Especially for B&&B, State of Fashion hosted one of their meet-ups in Berlin. Each Whataboutery is based on one of the hashtags of their manifesto. In Berlin, the focus is on #FAIRNESS. During the B&&B Talk on Friday, State of Fashion’s Renee van der Hoek explored how we can create a fashion industry that speaks to all and harms few – together with fashion designer Bethany Williams.

B&&B MUSIC | The B&&B opening day saw a bunch of stellar live performances on four different stages. Berlin rapper Luciano is part of local rap crew Loco Squad Gang and made his breakthrough with the song "Jagen die Mio.". His raw lyrics have earned him respect and success both in the German charts and on B&&B’s Huawei stage.  Rising Harlem rapper Sheck Wes, who recently signed to Kanye's G.O.O.D. Music and Travis Scott's Cactus Jack Records in a joint deal, popped by at B&&B for a smashing set. 

The first day of the event was brought to a high with special guest star Ms. Lauryn Hill who took over the B&&B stage for a sublime, energy-filled show. The world-famous rapper, soul singer, and former The Fugees member gave the audience goose bumps and a true 90s throwback, with songs such as “Everything is Everything“, “Ex-Factor“, “To Zion“ or “Doo-Wop (That Thing)“. 

B&&B TICKETS | Tickets for Bread&&Butter by Zalando are available via breadandbutter.com/tickets. Single day tickets are 15 euro. Group day tickets are 45 euro (buy four/get one free). Single day tickets at the door are 20 euro.

Further information and picture material: corporate.zalando.com/breadandbutter. Further program highlights to be released via breadandbutter.com. Follow @breadandbutter on Instagram and facebook.com/breadandbutter to stay up-to-date. 

#breadandbutter

BREAD&&BUTTER BY ZALANDO 2018: DAY 1 SUMMARY

• Berlin Culture Nike Shows
• At 9/02/2018 02:45:00 p.m.
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• Grammy winner and  Jazz star presents his new album “Nat King Cole & Me“ at  DRIVE. Volkswagen Group Forum in Berlin 
• Start of the GQ awards “Men of the Year“ – supported by Volkswagen on November 9
• Gregory Porter & the Dresdner Kreuzchor join up for a session in Hansa Studios  

Berlin, November 8, 2017 – As part of the exclusive Dinner Night presented by Volkswagen, the US American Jazz and Soul singer Gregory Porter brings his sound to Berlin. Porter will perform excerpts of his new Blue Note album “Nat King Cole & Me” to the an  exclusive audience including many prominent guests.

Gregory Porter has been awarded two Grammys and one ECHO Jazz Award and is known as the most important talent of contemporary Jazz and Soul. He is a well-received guest at renowned festivals like “Elbjazz” Festival, Blue Note Jazz Festival and Chicago Jazz Festival and has also  performed with the Berlin Philharmonic orchestra, and at the Glastonbury Festival and even in the Royal Albert Hall in London. 

He is true to the heritage of Jazz and Soul though his musical vocabulary is much more flexible, He feels at home performing Gospel and Rhythm & Blues as well as Funk. Porter crosses borders of music genres and raises a broader interest for Jazz beyond the traditional audience. His live shows are a balanced mixture of interpretations of Gospel and Soul classics, Swing and Funk pieces and Jazz improvisations. His wide oeuvre connected him with artists like the Blue Note AllStars, Jamie Cullum, Lizz Wright, Max Herre, Till Brönner, Dianne Reeves, Renée Fleming, Andreas Varady and the British Electronica duo Disclosure. In his new album, Porter highlights his personal relationship with the great Jazz musician Nat King Cole and transports classics such as “L-O-V-E", "Nature Boy" and "Smile" to the present day. 

Demand is high for tickets to this exclusive performance: Among the guests from business, culture, sports and society were also the musician Robert „Kool“ Bell (from the Disco Funk band “Kool & the Gang“), Flake Lorenz (Keyboarder of the band Rammstein) and Friedrich Lichtenstein,  director Oliver Berben, actors Max von Thun and Sebastian Koch and professional Bundesliga  footballer and member of the German national football team Mario Gómez. Also invited were photographer and Volkswagen culture ambassador Andreas Mühe as well as cellist and intendant of the Dresden Music Festival Jan Vogler, who presented “New Worlds” with Hollywood star Bill Murray at the same event last year, which has gone on to become an international celebrated stage event, including a recording which reached the top of the US Classic Charts.

The Dinner Night 2017 continues with what has begun with Bill Murray, Jan Vogler & Friends last year: It embodies the approach of Volkswagen Company to develop the forum at the boulevard Unter den Linden in the heart of Berlin as an inspiring stage in cultural life.

Once again, the Dinner Night takes place on the evening before the GQ Awards in the Komische Oper Berlin, at which Gregory Porter will be awarded as GQ Man of the Year in the category  “Music International“.

Also there will be a very unique musical event tomorrow, November 9: Gregory Porter and the renowned Dresdner Kreuzchor, which is supported by Volkswagen, will meet at the legendary Hansa Studios to sing together combining Top-notch choir tradition and virtuous Jazz acrobatics to create an ambitious sound experience.

Picture and video material of the event is solely authorized by Volkswagen plc for editorial use in connection with the event ‘Volkswagen Dinner Night 2017’ and ‘GQ Men of the Year’ gala 2017. Please take note of the photo credit in the picture data when using. Further footage can be found here: https://transfer.rethink.berlin/data/public/porter

Volkswagen presents: exclusive Jazz Dinner with Grammy winner Gregory Porter

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• At 11/09/2017 04:26:00 p.m.
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11 October (BERLIN) – Last night, Moncler and STYLEBOP.com hosted a champagne reception and private dinner, followed by an all-out party, to mark the launch of their exclusive collaboration, MONCLER x STYLEBOP.com.
Taking place at the site of a former brewery in Berlin, the event also featured an installation showcasing the limited-edition capsule collection that launched on-site earlier in the day featuring reimagined down jackets in bold oversized proportions, oil-slick surfaces and outsized logo detailing.
Those in attendance included global style influencers such as Arizona Muse, Leigh Lezark, Mary Charteris, Robbie Furze, Larissa Hofmann, Lena Gercke and Thomas Kretschmann.  They were joined by the cream of Berlin's fashion and creative scene, for a party that carried on well into the early hours of the morning.
Guests entered the building via the cellar, once used as a listening station by the Stasi during World War II, where they experienced the capsule installation before ascending to the vast dining area. After dinner, VIP guests joined a host of local revellers in the after-party space, where the crowd was entertained by DJ sets from Honey Dijon and Roi Perez, well into the early hours of the morning.
 

MONCLER & STYLEBOP.COM HOST CELEBRATION FOR COLLABORATION LAUNCH IN BERLIN

• Berlin Creative Fashion Party Show
• At 10/11/2017 10:17:00 p.m.
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Audi discusses virtual reality and artificial intelligence with researchers and creative types in the Audi Berlinale Lounge Jason Lusty, Head of Marketing Germany at AUDI AG: “Culture is an  important innovation driver for our society” Audi Short Film Award honors outstanding artistic style

Berlin/Ingolstadt, January 31, 2017 – The 67th Berlin International Film Festival will showcase the wide diversity of cinema from February 9 to 19. New technologies like virtual reality are important innovation drivers here. As the principal partner to the Berlinale, Audi supports dialogue between the arts and industry with the Berlinale Open House event series and the European Film Market’s EFM Horizon innovation platform. In addition, fans of the cinema can enjoy discussions about current films, exceptional concerts and the best view of the curb where the stars arrive.

The Berlinale is an interface between art and technology. With increasing digitalization, the two worlds are merging together. “Culture is an important innovation driver in our society since it shows new ways of thinking and new ideas – beyond linear processes,” explains Jason Lusty, Head of Marketing Germany at AUDI AG. “In an increasingly digital world, a strong creative industry takes on special importance. It examines things critically, uses artistic intuition to create new contexts and supports the acceptance of technical innovations in society.” For this reason, the possibilities and acceptance of new technologies will be one of the topics discussed during the Berlinale as part of the Berlinale Open House program in the Audi Berlinale Lounge. Panels made up of respected experts discussed, among other things, their assessments of the future of artificial intelligence.

The European Film Market (EFM), held during the film screenings in the official program, has developed into one of the most important markets for the international film industry. As a partner to the new EFM Horizon innovation platform, Audi supports the issue of digitalization in the film industry. New technologies like virtual and augmented reality, connectivity through the Cloud and changed consumer behavior due to an ever-stronger on-demand culture are changing the film industry and automotive industry alike. The sharing of experiences drives innovation and highlights new options for collaboration.

The brand with the four rings has facilitated a lucrative prize for experimental film since 2015 with the Audi Short Film Award. This year 23 films from 19 countries are competing for gold and silver bears in the Berlinale Shorts as well as for the Audi Short Film Award, which carries EUR 20,000 in prizes. “Short film is a platform for experimentation. Within a very short time span, it provokes emotions, enables changes in perspective, breaks conventions, tests new formats and explores boundaries,” Lusty said. The jury for international short film – Christian Jankowski, Carlos Núñez and Kimberly Drew – presented the Audi Short Film Award for works produced in an outstanding artistic style and, with it, underscored the importance of the form for social discourse.

The Audi Berlinale Lounge can be accessed each day by anyone who is interested. From the balcony, the stars can be watched as they drive up to the red carpet. The discussion rounds with prominent guests and experts provide a look behind the scenes at the Berlinale. There is live music and DJ performances every night at the Berlinale Lounge Nights, starting at 8pmActs expected to perform include Robert Stadlober, Edita Malov?i? alias Madita, “Die Höchste Eisenbahn” and the “Major Minors,” among others. All schedules and details can be found atwww.berlinale.de/en/berlinaleopenhouse.

As in previous years, Audi City Berlin is the official place to purchase Berlinale tickets, and will be open daily starting February 6 from 10am to 8pm: https://www.audi-city.com/berlin/berlinale/tickets-berlinale-2017/.

Culture meets technology: Audi at the Berlinale

• Audi Berlin Culture International Film Festival Technology
• At 2/01/2017 09:23:00 p.m.
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Record numbers at the Postbahnhof –
and eco-fashion more significant than ever

Substantial increase in visitors
as mainstream retailers recognise the potential of green fashion

Fashion shows wow buyers and VIPs alike

With every ticket sold at the Postbahnhof venue, substantially increased visitor numbers and a variety of enthralling innovations, Greenshowroom and the Ethical Fashion Show Berlin have now ended, after three highly three successful and action-packed days. “The duo of green trade fairs won over their audiences with the extremely high quality of the collections displayed within a newly expanded space. The high visitor numbers seen on all three days of the events prove to us that the great diversity of what we are offering is of genuine appeal. Particularly from mainstream retailers, we are registering even higher levels of interest,” says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. With 179 international labels*, the pair of trade fairs has once again earned its place both as the main platform for ecologically and fairly produced fashion during Berlin Fashion Week and as a unique hotspot within Europe for sustainable fashion.

At Greenshowroom, a total of 40 international contemporary labels were on display. There, designers wowed audiences with their skilful mixing of styles, as glamour was excitingly combined with sporting chic. For the coming autumn/winter season, more colourful and contrasting looks are on trend. These include broad silhouettes combined with tailored fits and dusky tones set against showy colours. “We’ve enjoyed three very successful days. As well as our many existing clients, the newly added‘Active Slow’ area has made a positive impact and enabled us to hold some good conversations,” explains Florian Werner, Managing Director of Werner Schuhe. At the Ethical Fashion Show Berlin, 139 different labels successfully showcased a wide variety of looks for the next autumn/winter season. Buyers and in an expanded space, industry players were exposed to a broad spectrum of sophisticated fashion.

“We’ve been involved right from the very start and love exhibiting at the Ethical Fashion Show Berlin,” Bert van Son, Managing Director of Mud Jeans explains enthusiastically. “We are really happy about the growth in the two events and are pleased to have taken part in the new Sportswear International area in the club. Both German and international retailers have placed orders with us and were excited by our concept.”

Retailers confirm increasing demand for eco-fashion
The trend is continuing – more and more mainstream retailers are visiting Berlin as they plan to give a platform to eco-fashion. “It’s our first time here and we’ve placed orders right away. In doing this, we’re responding to the ever-increasing demand for green fashion from our customers and are expanding our range with attractive new lines,” reports Axel Haubrok of the Susanne Kissel fashion house in Speyer, south-west Germany. There was also an appreciable rise in the number of international visitors to the shows.

A high energy display opportunity for designers
At the “Salonshow”, selected Greenshowroom designers were able to showcase some of the most exciting trends in contemporary fashion for A/W 2017/18. For the first time ever, Messe Frankfurt arranged for the catwalk show to take place in Berlin’s Energieforum, a dynamic setting for the highlights of the new collections. The show included pieces from a highly varied selection of current labels, including outfits by Austriandesign.at, Biaggi, Blue Valley, Inti Ferreira, Johanna Riplinger, Lanius, LaniusXKunert, Royal Blush, Studio Elsien Gringhuis, Studio Jux and Xess+Baba. “The Salonshow was a complete success,” says Katharina Ley, Head of PR at Lanius. “It gave us a great opportunity to present our partnership with Kunert on the runway. We had goose bumps when we saw the front row nicely full of top journalists and celebrities like Eva Padberg, and the bright eyes of the sell-out audience.” Musical accompaniment was provided by Mischa Blanos.

During the “Ethical Fashion on Stage” catwalk show, international casual designers showcased a broad selection from their A/W collections. The show included new items from the following labels that were exhibiting at the Ethical Fashion Show Berlin: B Frog, C. Pauli, Chapati, Colombo3, Elementum, Greenbomb, Jaspe, Komodo, Myssyfarmi, Naturaline, Organication, Shirts for life and Tranquillo. To finish the show, lavera Naturkosmetik presented the collection of the winner of the January 2016 lavera Green Fashion Award: Paul Iby & Johanna Winklhofer. The soundtrack was supplied by Delfonic.

“Prepeek” – opening new routes of communication
With PrePeek, the organisers of the trade fair duo for the first time arranged a blogger and influencer initiative – in cooperation with Hamburg-based fashion website Kleiderei.com and with support from Weleda. Thanks to the many bloggers and influencers who took part, the event, which received great feedback, was a resounding success. Those taking part chose items from the collections of the participating labels and included them in photo shoots to present to their online communities. In this way, new routes of communication were opened, via the bloggers and influencers, to consumer audiences.

The next editions of Greenshowroom and the Ethical Fashion Show Berlin will be held from 4 to 6 July 2017.

Greenshowroom & Ethical Fashion Show Berlin 17-19 January 2016

• Berlin Collections Ethical Fashion Show Fashion Innovations Shows
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Record participation in green trade fair duo

Greenshowroom and the Ethical Fashion Show Berlin:
178 international labels present themselves on expanded area

Programme: shows in imposing location, blogger event, photo
competition and numerous opportunities for information gathering

Onwards and upwards: the development trajectory of the green trade fair duo Greenshowroom and the Ethical Fashion Show Berlin is still heading in one direction only. Visitors to the Postbahnhof can look forward to an expanded product offer once again. From 17-19 January 2017, the international top players in eco fashion will present their new collections for A/W 2017/18. A total of 178 labels ensure a new exhibitor record and a fully booked trade fair duo. 'All the options that the Postbahnhof offers have been exhausted. We look forward to another positive reception from the exhibiting labels and a fantastic range', says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt.

Falling in love with Greenbomb at the Ethical Fashion Show Berlin.

Greenshowroom will have a 20 per cent greater surface area and 15 per cent more labels than before. 40 international pioneers in the ecocontemporary segment will provide a host of high-quality looks on the upper floor of the Postbahnhof. The Ethical Fashion Show Berlin with 138 represented labels will also expand its presentation surface area: selected collections will be showcased on the upper and lower floors and also in the Club of the Postbahnhof for the first time. A "Patch-Work Customising Station" will also be set up in the Club in collaboration with Sportswear International and the denim artists at Balagans. Visitors are invited to bring their jeans and have them transformed into a new design.

Edelziege will be presenting the finest cashmere from Mongolia at Greenshowroom.

Show programme at the Energieforum for the first time The expanded offer at the Club has been made possible by moving the fashion show programme to the neighbouring Energieforum. The new and imposing location for the two hows "Salonshow" and "Ethical Fashion on Stage" can be reached in just three minutes on foot from the Postbahnhof. The site by the River Spree offers a first-rate and highly effective backdrop for showcasing the new collections from Greenshowroom and the Ethical Fashion Show Berlin. At the "Salonshow" on Wednesday 18 January at 5.30 p.m., highlights from the following labels can be seen: Austriandesign.at, Biaggi, Blue Valley, Inti Ferreira, ohanna Riplinger, Lanius, LaniusXKunert, Royal Blush, Somyso, Studio Elsien Gringhuis, Studio Jux and Xess+Baba. Then at7.30 p.m., the catwalk show "Ethical Fashion on Stage" will present selected looks by B Frog, C. Pauli, Chapati, Colombo3, Elementum, Greenbomb, Jaspe, Komodo, Naturaline, Organication, Shirts for Life, Tranquillo and Ukua Lov Baby. To finish the show, lavera Naturkosmetik will present the winner of the lavera Green Fashion Award from January 2016: Paul Iby with Johanna Winklhofer.

"PrePeek": a direct line to the customer via influencers
With PrePeek, the event organisers of the trade fair duo have established a campaign whereby the exhibitor will gain a direct channel of communication to the end consumer. Bloggers and influencers will select collection pieces from participating labels, showcase them in photo shoots and write reports about them. The collaborating partner in this promotion is Kleiderei from Hamburg with support from Weleda. Edelziege will be presenting the finest cashmere from Mongolia at Greenshowroom.

Who can take the best trade fair photo?
Professional and amateur photographers, journalists and bloggers are being called to take part in a photo competition during the three days of the trade fair. Whether of people, the hustle and bustle of the trade fair or the fashion shows, photos can be posted on the Facebook pages of the two trade fairs tagged with #myfairpic, #greenshowroom and #EFSB. An expert jury will choose their favourite photo from all the posted photos. There is also a prize for the photo that attracts the most likes on the Internet. The two winners will each receive an edition of the book
"Fashion Made Fair" and a voucher from Kleiderei. Key topic "ActiveSlow" Progressive design and performance in combination with resource efficiency and recyclability are the key themes
for the winter season. In a showcase entitled "Active Wear +", Manufactum and ESMOD Berlin International University of Art for Fashion will present prototypical functional clothing. Selected exhibitors at both trade fairs will also present design innovations that are characterised especially by resource efficiency, slowness and recyclability. More in-depth information will be provided at the panel discussion entitled: "Save the sea: the issue of textile shedding into water bodies". The three-day programme of talks will also offer visitors the opportunity to inform themselves about current market developments and enter into discussions with fashion and sustainability experts.

Record participation in green trade fair duo: Greenshowroom and the Ethical Fashion Show Berlin: 178 international labels present themselves on expanded area Inbox x

• Berlin Fashion Show Technologies Textile
• At 1/22/2017 07:16:00 p.m.
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