Campari Red Diaries

Yesterday in Rome, Italy, Campari officially unveiled the full campaign and the many stories that make up Campari Red Diaries; a holistic (r)evolution to the late Campari Calendar. Representing a step-change in the brand’s communication, Campari Red Diaries is a multi-layered campaign that brings to life the powerful ethos that “every cocktail tells a story”, celebrating cocktails as a vehicle for expression by shining a light on the influences that inspire bartenders to share their craft. Killer in Red, the pivotal piece of the project, is a brilliantly executed short film directed by the Italian internationally-renowned award winner, Paolo Sorrentino and starring Hollywood actor, Clive Owen. Whilst keeping with the tradition of the Campari Calendar of days gone by, as well as to ensure Campari Red Diaries is a true (r)evolution, the Killer in Red protagonists and the bartenders behind each of the 12 cocktail stories directed by young and emerging Italian director, Ivan Olita, have been immortalised with the creation of the Campari Red Diaries Calendar Book, shot by acclaimed Argentinian photographer, Ale Burset.

Spectacularly uplit in red for the occasion, the unveil took place during a dedicated celebration at Rome’s Palazzo delle Esposizioni - a venue which projects the theme of storytelling much like Campari Red Diaries – with guests including Paolo Sorrentino and Clive Owen. Giving nod to the ‘80s era in which Killer in Red is anchored, guests were immersed in iconography from the decade while also being treated to a Studio 54-esque DJ set from the renowned Stefano Fontana.

Event concept and production delivered by Filmmaster Events.