Olympians from more than 200 nations descended upon Rio de Janeiro, Brazil this week for the Rio 2016 Olympic Games. During the Opening Ceremony, athletes enjoyed capturing and sharing the momentous occasion with the official Olympic Games phone, the Samsung Galaxy S7 edge Olympic Games Limited Edition.
In collaboration with the International Olympic Committee (IOC), Samsung gifted 12,500 Galaxy S7 edge Olympic Games Limited Edition and Gear IconX cord-free earbuds smartphone accessory to all Rio 2016 Olympians, helping them to enhance their experiences in Rio and communicate with family and friends around the world more conveniently. For the first time ever, the Rio 2016-inspired device incorporates an Olympic Games design embedded into the phone itself, featuring a custom colorway pattern including the five official colors of the Olympic Rings.
The Galaxy S7 edge Olympic Games Limited Edition phones came pre-installed with a special flag player app that allowed athletes to pull up their nation’s flag on the S7 edge screen and wave their national flag through the phone as they marched into the stadium for the Opening Ceremony.
For more information about Samsung’s involvement in the Olympic Games, please visitwww.samsungmobilepress.com/Oly
About Samsung’s Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile devices. These innovative mobile phone technologies provide the Olympic Family with real-time, user location-based information service, interactive communications, and Samsung Pay. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016, PyeongChang 2018, and Tokyo 2020.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, opening new possibilities for people everywhere through relentless innovation and discovery. For the latest news, please visit the Samsung Newsroom atnews.samsung.com.
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