TOPSHOP TOPMAN AW18 SHOW POP-UP, 032C AND JÉRÔME BOATENG TAKEOVER && MAC COSMETICS VOGUING SHOW

ALL CROWDED EVERYTHING: THE FINAL DAY OF BREAD&&BUTTER BY ZALANDO WAS A BLAST WITH VISITORS QUEUING FOR THE ULTIMATE EXPERIENCE OF THE NEXT IN STYLE AND CULTURE WITH B&&B POP-UPS, EXCLUSIVE DROPS AND PRE-LAUNCHES BY 032C AND JÉRÔME BOATENG, DIESEL, TIMBERLAND, WEEKDAY AND MANY MORE. B&&B SHOW POP-UPS WERE LED BY TOPSHOP TOPMAN AND MAC COSMETICS. ON THE B&&B TALKS  STAGE: 032C AND JÉRÔME BOATENG PLUS PEPE JEANS LONDON AND MORE. TODAY'S B&&B MUSIC PROGRAM FEATURED A-LIST ARTISTS SUCH AS PRINCESS NOKIA, PAIGEY CAKEY, YUNG HURN AND UFO361.

THE POP-UP OF STYLE AND CULTURE CELEBRATED ITS THIRD EDITION FROM 31 AUGUST – 2 SEPTEMBER 2018. THE EVENT REACHED RECORD NUMBERS WITH A TOTAL OF 35,000 VISITORS AND WAS SOLD OUT ON ALL THREE DAYS.

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BERLIN, 2 SEPTEMBER 2018 // Bread&&Butter by Zalando (B&&B) celebrated its third edition from 31 August – 2 September 2018. The Pop-Up of Style and Culture saw a record number of 35,000 visitors, 100+ exclusive drops and pre-launches with 40+ brands as well as 6 Show Pop-Ups, 9 talks and 70+ music artists.

B&&B BRAND POP-UPS | At the 032c installation inspired by Berlin’s techno heaven Berghain visitors could experience both the B&&B capsule collab with 032c and Jérôme Boateng BOA17 and a signing sesh with the German footballer. At the Diesel Pop-Up visitors could snatch up some exclusive collab merch with Berlin’s kebab king. The denim brand recreated the city’s most infamous döner destination - Mustafa's Gemüse Kebab. Timberland unveiled the Timberland x Christopher Raeburn collaboration for the first time while offering a chance to meet the fashion designer personally at their Pop-Up and take part in his innovative repurposing workshops. At the Weekday Pop-Up visitors had the opportunity to shop and create unique Weekday products. For the first time ever, Zeitgeist collection prints were available outside of Weekday stores, with the launch of an exclusive re-edition collection available at B&&B.

B&&B SHOW POP-UPS | TOPSHOP TOPMAN created a hacienda inspired Show Pop-Up to showcase their AW18 collection featuring 22 Zalando exclusive pieces. Over three sessions, five dancers performed to a contemporary ‘90s soundtrack while a cast of ten models walked through the space. MAC Cosmetics led with a highly-stylized Voguing Fashion Show featuring Zalando pieces from high to low with the new generation of Voguers, paying homage to the underground LGBT dance movement that evolved from the 1980's Harlem ballroom scene.

B&&B TALKS | From backstage fashion shows in London, Paris, NYC and Berlin, MAC Cosmetics offered insider tips with senior artists Angelo Rauseo, and Connie Man during their talk on contemporary beauty. Following the special collab for B&&B, 032c and Jérôme Boateng had a conversation not on soccer – but dogs and style. Pepe Jeans London hosted an in-depth discussion on sustainable innovation in fashion, hosted by a panel of industry veterans.

B&&B MUSIC | The last B&&B day was packed with outstanding performances: British MC and actress Paigey Cakey came round for a playful set. Princess Nokia is the alias of New York City native Destiny Frasqueri and known for her feminist podcasts, visceral live shows and debut album "1992 Deluxe". Performing songs such as “Tomboy” or “Brujas” the modern music icon took the audience by storm. Following last year’s legendary B&&B gig stylish Austrian rapper Yung Hurn brought his unique brand of cloud rap back on stage. Kreuzberg-born rapper Ufo361 was the last live act to perform at the HUAWEI stage – just before kicking off his “Stay High” tour this Autumn. B&&B closed with a fire after party featuring DJ sets by Simon Kaiser, Boys Noize, Mexican Jihadand more.

Further information and picture material: corporate.zalando.com/breadandbutter. Follow @breadandbutter on Instagram and facebook.com/breadandbutter to stay up-to-date. Explore the new Bread&&Butter shopping hub on Zalando via breadandbutter.com.

#breadandbutter

BREAD&&BUTTER BY ZALANDO 2018: DAY 3 SUMMARY

• Artists Cosmetics Culture Show STYLE
• At 9/03/2018 12:10:00 p.m.
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This is the glamor event of the year: in addition to attracting well-known national stars, the BAMBI awards also attract many high-ranking stars from outside of Germany. A wonderful opportunity to stride across the red carpet in full style, introduce the latest trends, and show off your best side. Once again the exclusive make-up partner of the BAMBI awards, the international cosmetics manufacturer Kryolan is supporting the event with specially created Red Carpet Looks so that stars can make a perfect entrance: the discrete “no make-up look” for him and the popular “millennial pink” for her. These internationally renowned faces are rarely under as much pressure as they are on the red carpet: under the glaring spotlights, they are subjected to the scrutiny of the audience and the cameras. That is why the Kryolan team again provided the national and international guests with the perfect make-up. This season’s color trend is “millennial pink,” and it creates fashionable, expressive eyes. This year, however, the theme is intensity, with deliberate but “unintentional” highlights. Not precise, but that is the cost of being cool; simply and almost carelessly blended onto the eyelids, the eye make-up gives off a feeling of free-spiritedness and casual elegance. Strong contours give way to trendy strobing. The 2017/2018 red carpet season is also celebrating rouge’s big comeback, with cheeks glowing in dewy peach tones. Lavish but natural eyebrows add a touch of the wild, and softly gleaming lips provide a calm contrast, complementing the look. A combination of subtlety and intensity that leaves both an impression and a sense of playfulness. For him: definitely make-up, but as subtle as possible. For a blemish-free complexion, skin irregularities and red- ness disappear under concealer and foundation, while darker nuances discreetly accentuate contours and highlight those attractive, masculine facial features. Transparent mascara and colorless eyebrow gel tame and define lashes and brows, making the eyes the most expressive part of the face – a naturally glowing look, guaranteeing a magical moment in the flurry of camera flashes. “Even men strive for a perfect look,” acknowledges Paul Merchant, Global Head of Make-up for Kryolan. “But discre- tion plays an important role,” the expert continues. “The daring millennial pink look might seem risky at first glance, but make-up is a creative outlet, it’s fun, and because it’s only temporary, experiments are allowed. After all, we want to look our best.” And just like last year, Kryolan is also giving all make-up enthusiasts a taste of that red-carpet feeling: exclusively for the BAMBI awards, visitors to Kryolan stores will have the opportunity to be made up fit for the red-carpet – you’re guaranteed to feel like a star.

About Kryolan: Founded in 1945, Kryolan is the leading international manufacturer of professional make-up. Kryolan‘s roots are in theater cosmetics. The executives of the family business still always keep an open ear for the needs and wishes of the make-up artists and develop custom products for specific theater productions. Over the past 40 years the company has greatly expanded internationally and long ago moved beyond limiting itself to just theater. Kryolan is the exclusive make-up partner for BAMBI since 2014, London Fashion Week, New York Fashion Week, Britain‘s and Ireland‘s and America‘s Next Top Model, RuPaul’s Drage Race (3rd seasosn) The Pink Ribbon Foundation London and even blockbusters like Lord of the Rings, Pirates of the Caribbean, The White Ribbon, Hunger Games, Cloud Atlas or internationally successful series like Star Trek or Game of Thrones – all testament to the fact that make-up artists and stylists rely on Kryolan‘s made-in-Germany quality for film, TV and  photographic productions. Kryolan is committed to taking care of its employees, has always forgone the use of animal testing and is involved in charity projects. Theatrical and other professional make-up artists receive support through numerous seminars, workshops and the Global Face Art international make-up conference. Each year, Kryolan gives out the 14-carat Golden Mask award for exceptional achievements in theatrical make-up artistry in the two categories of national and international as well as the Golden Mask for make-up art.

Once again, Kryolan puts the red-carpet stars center stage at the 2017 BAMBI awards.

• Cosmetics Germany Glamor
• At 11/17/2017 05:21:00 a.m.
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