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Mostrando las entradas con la etiqueta Children. Mostrar todas las entradas
Mostrando las entradas con la etiqueta Children. Mostrar todas las entradas
viernes, 3 de septiembre de 2021
jueves, 22 de marzo de 2018
Figures released today by Soltan, the UK’s No1 5* UVA protection suncare brand, show that over half (51%) of parents choose a sun cream based only on its SPF rating to prevent sun burn, without realising the significance of the star rating that indicates protection against long term, permanent skin damage caused by UVA.
The research has been released as Soltan launches a controversial and thought-provoking campaign that aims to help parents understand the risk of exposing their family to UVA damage that is as permanent as a tattoo, if they use a sun cream with less than 5*UVA protection.
The survey of 1,000 parents of children aged 14 and under revealed that while 87% of parents understand that it is possible to get permanent skin damage from the sun, 40% believe that UVA damage is short term and lasts no longer than a week.
The lack of parental understanding of the dangers of UVA rays comes despite previous education campaigns by brands, charities and the public sector. In fact, Soltan’s research showed that:
- Just 14% of parents consciously choose a sun cream based on its UVA rating
- Over a third (39%) of parents with primary school aged children do not consider UVA rating at all when choosing a sun cream
- Over half (55%) do not even know what the UVA rating is
The research shows that whilst parents do all the they can to protect their children from sun protection, with 2/3 reapplying sun cream after every time their children have been in the water and 80% of parents making sure their children wear a hat as well as sun cream, the lack of awareness of the need for 5* UVA protection means they are still at risk of permanent skin damage from the sun Combined with the fact that nearly a quarter (123%) of a person's lifetime sun exposure is acquired before age 18 there is a real need for regular and effective sun protection.
Soltan’s new, hard-hitting campaign aims to leave a lasting impression on consumers, jolting them into action. Timed to coincide with the start of Spring, during which time over a fifth of annual UVA- related skin damage occurs, Soltan’s shocking new “tattoo” campaign will be appearing all over the UK.
“At Soltan we believe that there should be no compromise where sun care is concerned. Obviouslyparents are already thinking about sunscreen but we’re encouraging them to make sun protection a toppriority this summer, and only choose 5* UVA protection. Either you have fully protected your familywith a 5* rated sun cream or you haven’t,” Soltan Suncare Expert, Clare O’Connor. “Many leading sun care brands only offer a 3* UVA rating, allowing up to 40% of UVA rays to penetrate skin. Soltan is theUK’s only suncare brand that offers 5* protection for the whole family, preventing up to 100% of UVAfrom permanently damaging skin.”
miércoles, 20 de julio de 2016
When President Obama took office, he made global development a core pillar of America's foreign policy -- and for good reason.
When children cannot go to school, or businesses lack reliable roads or electricity, that holds back entire economies. Where poverty and despair take root, conflict, instability, and violent extremism can flourish. Fragile and failing states can incubate or exacerbate a wide range of threats that spill across borders -- from pandemics to nuclear proliferation, human trafficking to climate change.
To President Obama, global development is not "charity." In an increasingly interconnected world, it's a crucial investment in the security and prosperity of us all.
Over the last eight years, the Obama administration has confronted some of the most daunting development and humanitarian challenges in modern history.
The President has helped reshape the U.S. approach to development by partnering with countries, global coalitions, and the engines of American innovation: corporations, foundations, universities, NGOs, and faith-based communities.
Under this leadership, we've produced real outcomes in the lives of millions of people:
We've helped over nine million farmers, food producers, and rural families adopt innovations to improve productivity, helping boost incomes by more than $800 million.
Through President Obama's Power Africa initiative, we've supported 4,300 megawatts worth of projects that are expected to generate over five million new connections to electricity.
Tens of millions more boys and girls are in school.
lunes, 4 de abril de 2016
BAYER has long had its sights set on public schools. BAYER subsidiary CURRENTA has now gone one step further with its gift of a specially produced hidden object book for kindergartens in the communities where it has sites. A blatant attack on the minds of the very young.
Large companies are increasingly targeting children and adolescents. For example, the company BAYER operates a mobile chemistry laboratory “to make the subject more appealing” to young people. BAYER also offers training days for teachers and teaching materials free of charge, especially concerning controversial subjects such as bee mortality and genetic engineering. Each year, the company distributes about half a million euros to schools close to its sites.
BAYER subsidiary CURRENTA has now gone one step further and has extended its marketing to young children. The company commissioned an illustrator to produce a hidden object book depicting the cheerful hustle and bustle of a chemicals factory: crane drivers, divers, visitors from all over the world, clowns and colourful balloons (see details atwww.cbgnetwork.org/6484.html). CURRENTA is currently distributing the book in the vicinity of the German BAYER sites. For example, the book was given to kindergartens at Christmas.
Philipp Mimkes from the Coalition against Bayer Dangers: “It is a scandal that CURRENTA and BAYER are invading the sheltered kindergarten environment. Young children cannot understand the risks of chemical factories and are defenseless against this corporate propaganda. We´re demanding an effective ban on all forms of advertising in educational establishments.” The Coalition has introduced a countermotion to the upcoming BAYER shareholder meeting.
extract from Currenta/Bayer “hidden object book”
Thimo Schmitt-Lord from the BAYER Science & Education Foundation freely admits that the company is not driven by altruistic motives. “I have to admit that our support for schools is not entirely altruistic. We view it as a long-term investment.”
Norbert Hocke, a member of the board of the German teaching union GEW, also criticized BAYER’s marketing: “This book does not belong in a kindergarten. It is high time we had regulations for dealing with advertising.” Especially in light of current results of brain research, he views BAYER’s propaganda critically: “We must be especially careful with children aged between nought and six years. The frequent repetition of company logos stays in their heads for a lifetime. Later on, we wonder why and complain that children are so focused on brands.”
Across Germany, educational establishments are increasingly being used for opinion-making. Service providers like the Deutsche Schulmarketing Agentur, an agency which by its own admission “aims to align the economic interests of commercial companies with educational establishments” shamelessly promotes the commercialization of teaching content. Values such as independent opinion or critical abilities are thus being undermined.
