ESTHER NORIEGA DRESSES TO THE NINES TO PRESENT HER NEW COLLECTION

Days of glamour and cocktails and elegant party and champagne nights

 NEW COLLECTION

"RED CARPET" SS18

On October 24, the 30th floor of the EUROSTAR HOTEL TOWER in Madrid was the exceptional setting for the debut of the new collection from the Valladolid designer, Esther Noriega. This was a very special fashion show because, after participating in the Mercedes Benz Fashion Week Madrid on five previous occasions, Esther Noriega has decided to respond to the demand from those women who are looking to her firm for sensuality, classic elegance or pleasant originality to dress for functions and celebrations.

THE COLLECTION/ RED CARPET "Red Carpet", the new collection from ESTHER NORIEGA for the upcoming 2018 spring-summer season, is inspired by the looks that the great red carpet actresses wear for major premieres and film awards. Esther Noriega brings that glamour to all women so they can feel like real stars. Precisely for this reason, the place chosen for the debut of this collection was the 30th floor of the EUROSTAR HOTEL TOWER in Madrid. "Red Carpet" is the collection that establishes the salient features of the focus the designer will give to her collections. On the one hand, neutral colors such as black and white, nude pink, sky blue and black are used on fabrics such as crepe, plumetti tulle, embroidered flowers and rhinestones, motifs in black and white on silver brocade, combinations in dupioni silk in autumn-winter oriented sky blue and maroon and, on the other hand, eye-catching colors such as fun bold yellows and SANGER champagne golds, shades of sky blue, silver gray, mint green and light pink and decorated with mint green and mauve colored sequins. Dupioni silk, plumetti tulle, knits, crepe, organza and lace for the spring-summer season. Esther Noriega exemplifies the concepts of prêt-à-porter fashion, atelier workmanship, locally manufactured lasting fashion, customizable designs with a degree of exclusivity. She's been in the fashion business for 13 years designing her collections in the province of Valladolid and her 5 latest collections have been modeled on the Mercedes Benz Fashion Week Madrid walkway.  To concentrate on the firm's internationalization is what led her to make a change of direction when focusing on collections more oriented toward party dresses.   A SPECIAL MODEL/PAOLA TORRES On this occasion, PAOLA TORRES, a young fashion blogger known for her work as well as the fact that she courageously rises above all obstacles she faces as a woman with Down syndrome, walked the catwalk as a special guest. At 29 years of age, she has a successful blog named Vía Paola, and in 2014, together with her sister, she created the “Escuela de Imagen y Moda Fácil" (School of Image and Easy Fashion). The goal of this project is to contribute to improving the personal image of people with intellectual disabilities, their social integration and their self-esteem. In addition to being an opportunity for job placement for Paola. In February 2013, Esther Noriega invited Paola to participate in her fashion show in Valencia Fashion Week. It is the first time that a young woman with Down syndrome works as a model in Spain. In 2017, Paola Torres and Esther Noriega have once again come together to support each other and to demonstrate that we women can achieve as much as we resolve to and to take one more step in the normalization of the presence of diversity in the world of fashion. COLLABORATIONS/JEWELRY AND SHOES This collection is paired with accessories from the company DESTELLOS MEDITERRANEAN JEWELS. This company is dedicated to the creation of state-of-the-art jewelry inspired by the light of the Mediterranean, their creations are produced by hand in our country. Along with this company, the daring shoe designs of IRREVERENTE ROSALIA will be worn. Designs intended for women who are looking for something different.   MUSIC/RODRIGO TAMARIZ The fashion show soundtrack was created by the composer RODRIGO TAMARIZ, who has always accompanied the designer in all of her fashion shows. The music on this occasion has a multitude of coloristic nuances of a Latin beat, mixed with Spanish sounds and sensations. At the same time, it has a touch of chill out to be heard in a relaxed, cheerful, rhythmic and modern way. We are grateful for the support and collaboration of our sponsors, such as EUROSTARS HOTEL TOWER, DESTELLOS, IRREVERENTE, SANGER CHAMPAGNE, ESDOR, GRAN VIA COMMUNICATION, REDKEN, ESI School of Design, PROVINCIAL GOVERNMENT OF VALLADOLID.