WHITE MAN & WOMAN - JANUARY 2017

Milan, 14th January 2017

FOCUS ON

CUTTING EDGE CREATIVITY AT WOW - WHITE ON WEB, TORTONA 54

14 designers selected by WHITE are set to go on show at ex Ansaldo in via Tortona 54 with editorial focus and communication curated by HIGHSNOBIETY and LUISAVIAROMA. From Rabbit Hole London to Curtis Li Studio, but also Mazinyi, ZDDZ, Tonsure, Liam Hodges and Kai Dunkel, to mention just a few, the hub in via Tortona 54 is the multimedia platform where new tends keep emerging and novel creative languages are experimented.

WHITE’S PARTNERSHIP DEDICATED TO ATHLEISURE IS DEBUTING TOMORROW

The first installation focused on Athleisure and curated by the showroom Tomorrow Ltd makes its debut at ex Ansaldo di Tortona 54, showcasing the iconic outfits of the brands Ultracor, Sapopa, Monreal London and GR1PS, as selected by Tomorrow Ltd. This focus represents a teaser for a broader project that is being developed and is due to be presented by Tomorrow and WHITE in June 2017.

INNOVATIVE FORMULA FOR WHITE MAN & WOMAN, TORTONA 27

From 14th to 16th January the new edition of WHITE MAN & WOMAN will focus on the phenomenon of the womenswear previews and on the innovative formula of presenting the womenswear and menswear collections together. This session is about to host 270 brands (18% more than in January 2016), with 197 womenswear collections and several collaborations, among which the one with Camera Nazionale della Moda Italiana, that has organized Wood Wood’s fashion show. Indian designer Suket Dhir, winner of Woolmark’s Prize Award, is about to debut with his menswear at WHITE MAN & WOMAN.