Dubai Festival City launches Dubai's newest attraction

Dubai, UAE, 26 December 2016: Dubai Festival City (DFC), an Al-Futtaim Group development, has officially launched IMAGINE - its cutting-edge multi-media entertainment spectacular, in front of a crowd of thousands at Festival Bay. The unveiling of the new global attraction, which plays out a magical 360-degree story across the waterfront using light, fire and water, was one of the main highlights on the opening day of the Dubai Shopping Festival (DSF2017).

During the launch, officials from GUINNESS WORLD RECORDS verified the attempt for the largest water screen projection in the world announcing the achievement onstage. To conclude the evening of immersive one-of-a-kind entertainment, an impressive fireworks display delighted the watching audience.

A symbol of the innovative future of Dubai Festival City, IMAGINE plays out a beautiful story to spark the audience’s imagination. According to Steven Cleaver, Director - Shopping Centres at Al-Futtaim Real Estate, the name IMAGINE was chosen as it evokes the senses in the most creative and innovative way. “IMAGINE signifies the endless opportunities and possibilities of viewers from Dubai and around the world to interact and be a part of the show and to connect with something truly unique,” he explained.

The magical story of IMAGINE is captured in the very essence of the first show - ‘Stardancer’. A beautifully artistic show featuring ethereal and cosmic themes, using ballet and contemporary dance.

The daily shows are free-to-attend and are scheduled to run all throughout the year with the main show running each night on the hour. Guests can also visit the restaurants at Festival City, many of which feature waterfront dining with the best views of the attraction, or simply enjoy the breathtaking show from any angle or focal point around Festival Bay.